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The role of advertising in marketing civil/structural engineering consultancy firms
16 references·1 citing·30 second hop
The role of advertising in marketing civil/structural engineering consultancy firms (1993)The role of advertising in marketing civi…The Fundamentals of Marketing (2010)The Fundamentals of MarketingThe fundamentals of marketing (2010)The fundamentals of marketingAdvertising as Communication (2008)Advertising as CommunicationThe marketing book (2003)The marketing bookThe Fundamentals of Advertising (1999)The Fundamentals of Advertisi…The Marketing Strategy Continuum: Towards a Marketing Concept for the 1990s (1991)The Marketing Strategy Contin…The Modern Construction Firm (1990)The Modern Construction FirmDeveloping a marketing-oriented organization (1988)Developing a marketing-orient…The Marketing of Professional Services (1984)The Marketing of Professional…ADVERTISING AS COMMUNICATION (1982)ADVERTISING AS COMMUNICATIONThe Marketing of Services (1980)The Marketing of ServicesAttorney Advertising: A Consumer Perspective (1980)Attorney Advertising: A Consu…The Marketing of Professional Services — An Organizational Dilemma (1979)The Marketing of Professional…Marketing Professional Services (1977)Marketing Professional Servic…The marketing of professional services (1972)The marketing of professional…Principles of Marketing (1972)Principles of MarketingMarketing importance and marketing performance measurement of architecture firms in Singapore: an exploratory study (2016)Marketing importance and mark…Marketing as Exchange (1975)A Service Quality Model and its Marketing Implications (1984)Service management and marketing: managing the moments of truth in service competition (1990)Quo Vadis, marketing? Toward a relationship marketing paradigm (1994)Switching costs, alternative attractiveness and experience as moderators of relationship commitment in professional, consumer services (2000)Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda (2020)On Resonance: A Critical Pluralistic Inquiry Into Advertising Rhetoric (1992)The portrayal of women’s images in magazine advertisements: Goffman’s gender analysis revisited (1997)Empowerment/Sexism: Figuring Female Sexual Agency in Contemporary Advertising (2008)Marketing for Service Industries-A Revie (1993)Creating the ‘Right’ Impression: Towards a Dramaturgy of Management Consultancy (1998)Value co‐creation and university teaching quality (2012)Building and testing theories of decision making by travellers (2004)Marketing capabilities and innovation-based strategies for environmental sustainability: An exploratory investigation of B2B firms (2011)Interviewing by Telephone: Specific Considerations, Opportunities, and Challenges (2012)Quality in the Service Sector: A Review (1989)Internal marketing: a review and some interdisciplinary research challenges (1995)Word of mouth: understanding and managing referral marketing (1998)Internet versus bricks-and-mortar retailers: An investigation into intangibility and its consequences (2005)Best-Worst Scaling: Theory, Methods and Applications (2015)Market segmentation (1987)Learning and novelty of innovation in established manufacturing SMEs (2008)Brand marketing for creating brand value based on a MCDM model combining DEMATEL with ANP and VIKOR methods (2011)Classifying Services to Gain Strategic Marketing Insights (1983)Understanding Service Convenience (2002)Effects of innovation types on firm performance (2011)The Emergence Of IMC: A Theoretical Perspective (2004)From segmentation to fragmentation (1997)Are You Selling the Right Colour? A Cross‐cultural Review of Colour as a Marketing Cue (2005)International students' decision‐making process (2006)
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References

  • 1972Principles of Marketing5,587 cited
  • 2008Advertising as Communication576 cited
  • 1982ADVERTISING AS COMMUNICATION491 cited
  • 2010The Fundamentals of Marketing480 cited
  • 1991The Marketing Strategy Continuum: Towards a Marketing Concept for the 1990s404 cited
  • 1980The Marketing of Services363 cited
  • 1977Marketing Professional Services328 cited
  • 2010The fundamentals of marketing247 cited
  • 2003The marketing book224 cited
  • 1972The marketing of professional services141 cited
  • 1988Developing a marketing-oriented organization139 cited
  • 1990The Modern Construction Firm132 cited
  • 1984The Marketing of Professional Services130 cited
  • 1979The Marketing of Professional Services — An Organizational Dilemma106 cited
  • 1980Attorney Advertising: A Consumer Perspective63 cited
  • 1999The Fundamentals of Advertising60 cited

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  • 2016Marketing importance and marketing performance measurement of architecture firms in Singapore: an exploratory study

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10 cited