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Trente ans de travaux contradictoires sur l'influence de la congruence perçue par le consommateur: synthèse, limites et voies de recherche
16 references·9 citing·38 second hop
Trente ans de travaux contradictoires sur l'influence de la congruence perçue par le consommateur: synthèse, limites et voies de recherche (2010)Trente ans de travaux contradictoires sur…Advances in Consumer Research (2025)Advances in Consumer ResearchThe Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The Persuasion Knowledge Mode…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…Positive affect facilitates creative problem solving. (1987)Positive affect facilitates c…Dimensions of Consumer Expertise (1987)Dimensions of Consumer Expert…The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion. (1984)The effects of involvement on…Schema induction and analogical transfer (1983)Schema induction and analogic…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…The need for cognition. (1982)The need for cognition.Self-efficacy: Toward a unifying theory of behavioral change. (1977)Self-efficacy: Toward a unify…Self-efficacy: Toward a unifying theory of behavioral change. (1977)Self-efficacy: Toward a unify…Family resemblances: Studies in the internal structure of categories (1975)Family resemblances: Studies …Conflict, arousal, and curiosity. (1960)Conflict, arousal, and curios…A Theory of Cognitive Dissonance (1957)A Theory of Cognitive Dissona…The achievement motive (1953)The achievement motiveAttitudes and Cognitive Organization (1946)Attitudes and Cognitive Organ…An Investigation Into Slogan Design On Creating Slogan–Brand Alignment (2023)An Investigation Into Slogan …New insights into ‘technologies of touch’: Information processing in product evaluation and purchase intention (2021)New insights into ‘technologi…Green consumption in Vietnam: Effects of eco-certification, brand, and moderate incongruity of their origins on purchase intent (2021)Green consumption in Vietnam:…Eco-Innovations in Global Markets: The Effect of Ecological (In)Congruence on Consumers’ Adoption Intentions (2020)Eco-Innovations in Global Mar…Package graphic design and innovation: A comparative study of Bordeaux and Barossa wine visual codes (2017)Package graphic design and in…Alliances Between Corporate and Fair Trade Brands: Examining the Antecedents of Overall Evaluation of the Co-branded Product (2013)Alliances Between Corporate a…Prévention de l'obésité auprès des adolescents: l'efficacité de l'argument « risque social » sur les intentions et comportements alimentaires (2012)Prévention de l'obésité auprè…Preventing Youth Obesity: The Efficacy of the Social Risk Argument on Eating Intentions and Behaviors (2012)Preventing Youth Obesity: The…L'impact des stimuli informationnels d'un nouveau produit alimentaire sur les réactions affectives et cognitives du consommateur (2012)L'impact des stimuli informat…The Psychology of Interpersonal Relations. 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(1983)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Generalized expectancies for internal versus external control of reinforcement. (1966)Social Learning Theory. (1978)From Intentions to Actions: A Theory of Planned Behavior (1985)The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior (2000)Statistical principles in experimental design. (1962)Understanding Attitudes and Predicting Social Behavior (1980)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)Well-being : the foundations of hedonic psychology (1999)The Psychological Meaning of Words: LIWC and Computerized Text Analysis Methods (2009)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)The theory of planned behavior (1991)Inequity In Social Exchange (1965)Managing Legitimacy: Strategic and Institutional Approaches (1995)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)
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References

  • 1977Self-efficacy: Toward a unifying theory of behavioral change.43,875 cited
  • 1977Self-efficacy: Toward a unifying theory of behavioral change.35,363 cited
  • 1957A Theory of Cognitive Dissonance24,224 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1960Conflict, arousal, and curiosity.6,018 cited
  • 1975Family resemblances: Studies in the internal structure of categories5,932 cited
  • 1982The need for cognition.5,357 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1987Dimensions of Consumer Expertise4,373 cited
  • 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts3,796 cited
  • 1946Attitudes and Cognitive Organization3,672 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 1987Positive affect facilitates creative problem solving.2,987 cited
  • 1983Schema induction and analogical transfer2,933 cited
  • 1953The achievement motive2,871 cited
  • 1984The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion.

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  • 2021New insights into ‘technologies of touch’: Information processing in product evaluation and purchase intention40 cited
  • 2013Alliances Between Corporate and Fair Trade Brands: Examining the Antecedents of Overall Evaluation of the Co-branded Product37 cited
  • 2012Prévention de l'obésité auprès des adolescents: l'efficacité de l'argument « risque social » sur les intentions et comportements alimentaires32 cited
  • 2020Eco-Innovations in Global Markets: The Effect of Ecological (In)Congruence on Consumers’ Adoption Intentions28 cited
  • 2017Package graphic design and innovation: A comparative study of Bordeaux and Barossa wine visual codes20 cited
  • 2023An Investigation Into Slogan Design On Creating Slogan–Brand Alignment18 cited
  • 2012L'impact des stimuli informationnels d'un nouveau produit alimentaire sur les réactions affectives et cognitives du consommateur18 cited
  • 2021Green consumption in Vietnam: Effects of eco-certification, brand, and moderate incongruity of their origins on purchase intent17 cited
  • 2012Preventing Youth Obesity: The Efficacy of the Social Risk Argument on Eating Intentions and Behaviors8 cited