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How Buyers Perceive Savings in a Bundle Price: An Examination of a Bundle's Transaction Value
10 references·16 citing·38 second hop
How Buyers Perceive Savings in a Bundle Price: An Examination of a Bundle's Transaction Value (1993)How Buyers Perceive Savings in a Bundle P…Contextual Effects of Reference Prices in Retail Advertisements (1991)Contextual Effects of Referen…Bundling--new products, new markets, low risk. (1991)Bundling--new products, new m…Optimal Bundle Pricing (1990)Optimal Bundle PricingDistinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective (1990)Distinguishing Coupon Pronene…The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search (1988)The Effect of Plausible and E…The Price Bundling of Services: A Normative Framework (1987)The Price Bundling of Service…Mental Accounting and Consumer Choice (1985)Mental Accounting and Consume…Gaussian Demand and Commodity Bundling (1984)Gaussian Demand and Commodity…Prospect Theory: An Analysis of Decision under Risk (1979)Prospect Theory: An Analysis …Commodity Bundling and the Burden of Monopoly (1976)Commodity Bundling and the Bu…Experience value: antecedents and consequences (2013)Experience value: antecedents…Price-Framing Effects on the Purchase of Hedonic and Utilitarian Bundles (2010)Price-Framing Effects on the …Value in business markets: What do we know? Where are we going? 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this work references cited by second hop

References

  • 1979Prospect Theory: An Analysis of Decision under Risk48,459 cited
  • 1985Mental Accounting and Consumer Choice4,875 cited
  • 1976Commodity Bundling and the Burden of Monopoly1,544 cited
  • 1990Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective1,054 cited
  • 1984Gaussian Demand and Commodity Bundling637 cited
  • 1987The Price Bundling of Services: A Normative Framework607 cited
  • 1991Bundling--new products, new markets, low risk.506 cited
  • 1988The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search489 cited
  • 1991Contextual Effects of Reference Prices in Retail Advertisements371 cited
  • 1990Optimal Bundle Pricing342 cited

Cited by

  • 2005Value in business markets: What do we know? Where are we going?611 cited
  • 2001Transaction Decoupling: How Price Bundling Affects the Decision to Consume302 cited
  • 2002A Meta-Analysis of the Impact of Price Presentation on Perceived Savings292 cited
  • 2001The Purchasing of Full-Service Contracts:269 cited
  • 2004Bundling sport events with the host destination262 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 1999How Buyers Evaluate Product Bundles: A Model of Anchoring and Adjustment235 cited
  • 1996Retailing hedonic consumption: A model of sales promotion of a leisure service233 cited
  • 2013Experience value: antecedents and consequences214 cited
  • 1999The effects of price bundling on consumer evaluations of product offerings201 cited
  • 2000Consumers' perceptions of promotional framing of price201 cited
  • 2004The Influence of Price Discount Framing on the Evaluation of a Product Bundle195 cited
  • 1995Impact of bundle type, price framing and familiarity on purchase intention for the bundle194 cited
  • 2010Price-Framing Effects on the Purchase of Hedonic and Utilitarian Bundles194 cited
  • 2003New Product Launch Strategy for Network Effects Products180 cited
  • 1997Classification of industrial services: A model with strategic implications147 cited
  • 2002Partitioned Presentation of Multicomponent Bundle Prices: Evaluation, Choice and Underlying Processing Effects143 cited