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Relationship marketing and the order of simulation
16 references·1 citing·41 second hop
Relationship marketing and the order of simulation (2012)Relationship marketing and the order of s…A Contribution to the Critique of Political Economy (1859) (2018)A Contribution to the Critiqu…A Contribution to the Critique of Political Economy (2010)A Contribution to the Critiqu…Service-dominant logic: reactions, reflections and refinements (2006)Service-dominant logic: react…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…Commercial Friendships: Service Provider-Client Relationships in Context (1999)Commercial Friendships: Servi…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…A Communication-Based Marketing Model for Managing Relationships (1998)A Communication-Based Marketi…Relationship Marketing of Services--Growing Interest, Emerging Perspectives (1995)Relationship Marketing of Ser…Relationship Marketing in Consumer Markets: Antecedents and Consequences (1995)Relationship Marketing in Con…Symbolic exchange and death (1994)Symbolic exchange and deathDyadic Business Relationships within a Business Network Context (1994)Dyadic Business Relationships…The Condition of Postmodernity: An Enquiry into the Origins of Cultural Change (1991)The Condition of Postmodernit…Developing Buyer-Seller Relationships (1987)Developing Buyer-Seller Relat…Marketing as Exchange (1975)Marketing as ExchangeA Generic Concept of Marketing (1972)A Generic Concept of MarketingBroadening the Concept of Marketing (1969)Broadening the Concept of Mar…Games people play with brands (2017)Games people play with brandsMarkets and Hierarchies: Analysis and Antitrust Implications. (1976)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Determinants of Long-Term Orientation in Buyer-Seller Relationships (1994)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Exchange and Power in Social Life (2017)The Commitment-Trust Theory of Relationship Marketing (1994)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Tourism image, evaluation variables and after purchase behaviour: inter-relationship (2001)Consumer Switching Costs: A Typology, Antecedents, and Consequences (2003)A Theory of Cognitive Dissonance (2017)Diffusion of Innovations 1 (2019)The Presentation of Self in Everyday Life. (1956)The Evolution of Cooperation (1981)Economic Action and Social Structure: The Problem of Embeddedness (1985)An Integrated Model of Buyer-Seller Relationships (1995)Customer satisfaction with services: putting perceived value into the equation (2000)The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership (2009)The Service-dominant Logic of Marketing: Dialog, Debate, and Directions (2006)Service-dominant logic: continuing the evolution (2007)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Consumer engagement in a virtual brand community: An exploratory analysis (2011)An Evolutionary Theory of Economic Change. (1983)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Theory of the Growth of the Firm (1995)Institutions and axioms: an extension and update of service-dominant logic (2015)Relationship Quality in Services Selling: An Interpersonal Influence Perspective (1990)Zero defections: quality comes to services. (1990)Relational Benefits in Services Industries: The Customer's Perspective (1998)Understanding Relationship Marketing Outcomes (2002)Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)Encyclopedia of sociology (1992)Does Culture Affect Economic Outcomes? (2006)Religion and Economy (2006)Millennial Capitalism: First Thoughts on a Second Coming (2000)Conceptualizing Simultaneity : A Transnational Social Field Perspective on Society (2007)The Handbook of Journalism Studies (2009)The External Control of Organizations. (1978)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Whence Consumer Loyalty? (1999)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)
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1994
Symbolic exchange and death
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  • 2017Games people play with brands15 cited