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Implementing marketing strategy

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2005The effect of market and learning orientation on strategy dynamics86 cited
1997Integrating contemporary strategic management perspectives71 cited
2003Strategic marketing planning: a grounded investigation52 cited
2012Pursuing “flexible commitment” as strategic ambidexterity49 cited
2005Initiating strategic planning47 cited
2012Strategic Planning in Public Universities: A Developing Country Perspective45 cited
1996Marketing implementation in small and midsized industrial firms: An exploratory study43 cited
2000The contribution of marketing to business strategy formation: a perspective on business performance gains38 cited
2015How does Marketing Strategy Influence Firm Performance? Implementation of Marketing Strategy for Firm Success31 cited
1997The Strategic Market Planning-Implementation Interface in Small and Midsized Industrial Firms: An Exploratory Study31 cited
2016CREATIVE MARKETING STRATEGY AND EFFECTIVE EXECUTION ON PERFORMANCE IN PAKISTAN22 cited
2013Interactive effects of marketing strategy formulation and implementation upon firm performance22 cited
2013MARKETING PERFORMANCE MEASUREMENT: MARKETING METRICS IN TURKISH FIRMS20 cited
1996Afterword: An agenda for research into strategic marketing planning16 cited