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Utilizing importance data to identify customer segments for English public sport facilities
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References

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  • 2002A Review of Data-Driven Market Segmentation in Tourism405 cited
  • 2000Using the Psychological Commitment to Team (PCT) Scale to Segment Sport Consumers Based on Loyalty403 cited
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  • 1989Can Consumers be Segmented on the Basis of their Service Quality Expectations?157 cited
  • 2005Customers’ expectations of service in Greek fitness centers

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144 cited
  • 2003Marketing in the Public Sector: Towards a Typology of Public Services133 cited
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