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Coupon Value: A Signal for Price?
15 references·16 citing·45 second hop
Coupon Value: A Signal for Price? (1998)Coupon Value: A Signal for Price?Enhancing Knowledge Development in Marketing (2010)Enhancing Knowledge Developme…Consumer Price and Promotion Expectations: An Experimental Study (1992)Consumer Price and Promotion …An Empirical Analysis of Internal and External Reference Prices Using Scanner Data (1992)An Empirical Analysis of Inte…The Price Knowledge and Search of Supermarket Shoppers (1990)The Price Knowledge and Searc…The Formation of Expected Future Price: A Reference Price for Forward- Looking Consumers (1990)The Formation of Expected Fut…Sales Promotion: Concepts, Methods and Strategies (1990)Sales Promotion: Concepts, Me…A Price Expectations Model of Customer Brand Choice (1990)A Price Expectations Model of…The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search (1988)The Effect of Plausible and E…Correlates of Price Acceptability (1988)Correlates of Price Acceptabi…The Effects of a Direct Mail Coupon on Brand Choice Behavior (1987)The Effects of a Direct Mail …A Reference Price Model of Brand Choice for Frequently Purchased Products (1986)A Reference Price Model of Br…The Theory of Reasoned Action Applied to Coupon Usage (1984)The Theory of Reasoned Action…The Effects of Reference Prices in Retail Advertisements (1981)The Effects of Reference Pric…Consumer Perceptions of Comparative Price Advertisements (1981)Consumer Perceptions of Compa…Impact of Deals and Deal Retraction on Brand Switching (1978)Impact of Deals and Deal Retr…Pricing policies in dual distribution channels: The reference effect of official prices (2021)Pricing policies in dual dist…Do Consumers Always Spend More When Coupon Face Value is Larger? The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level (2018)Do Consumers Always Spend Mor…Gambled Price Discounts: A Remedy to the Negative Side Effects of Regular Price Discounts (2015)Gambled Price Discounts: A Re…The effects of promotional frames of sales packages on perceived price increases and repurchase intentions (2014)The effects of promotional fr…Pricing practices: A critical review of their effects on consumer perceptions and behaviour (2014)Pricing practices: A critical…Influence of price perception and shopping motives on Indian consumers' attitude towards retailer promotions in malls (2014)Influence of price perception…Factors influencing the effectiveness of online group buying in the restaurant industry (2013)Factors influencing the effec…Modeling e‐coupon proneness as a mediator in the extended TPB model to predict consumers' usage intentions (2011)Modeling e‐coupon proneness a…The Effect of Sales Promotions on the Size and Composition of the Shopping Basket: Regulatory Compatibility from Framing and Temporal Restrictions (2010)The Effect of Sales Promotion…Effect of price discount frames and levels on consumers' perceptions in low‐end service industries (2010)Effect of price discount fram…Do Shoppers Like Electronic Coupons? (2008)Do Shoppers Like Electronic C…Framing a price bundle: the case of “buy/get” offers (2005)Framing a price bundle: the c…Category-specific coupon proneness: The impact of individual characteristics and category-specific variables (2005)Category-specific coupon pron…Product category determinants of price knowledge for durable consumer goods (2004)Product category determinants…Coupons in context: discounting prices or decreasing profits? (2004)Coupons in context: discounti…The Initiators of Changes in Customers' Desired Value (2001)The Initiators of Changes in …Significance tests and goodness of fit in the analysis of covariance structures. 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Investigating the effects of adjusted expectations and customer loyalty (2004)Advances in Consumer Research (2025)Buyers' Subjective Perceptions of Price (1973)An Empirical Analysis of Latitude of Price Acceptance in Consumer Package Goods (1994)An Examination of the Construct of Perceived Value for the Prediction of Golf Travelers’ Intentions to Revisit (2002)Linking perceived value and loyalty in location‐based mobile services (2005)The Theory of Buyer Behavior (1971)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective (1990)The evolution and future of national customer satisfaction index models (2001)Prospect theory: An analysis of decision under risk (1988)Discovery-Oriented Consumer Research (1993)Information Privacy: Corporate Management and National Regulation (2000)Penny Wise and Pound Foolish: The Left‐Digit Effect in Price Cognition (2005)Mental Accounting and Consumer Choice (2008)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making (1999)A Benefit Congruency Framework of Sales Promotion Effectiveness (2000)The myth of the ethical consumer – do ethics matter in purchase behaviour? (2001)Compliance without pressure: The foot-in-the-door technique. (1966)Self-Perception Theory (1972)Behavioral Learning Theory: Its Relevance to Marketing and Promotions (1981)Decline and variability in brand loyalty (1997)Managing Advertising and Promotion for Long-Run Profitability (1999)Judgment under Uncertainty: Heuristics and Biases (1974)The Discounting of Discounts and Promotion Thresholds (1992)Distinguishing Service Quality and Customer Satisfaction: The Voice of the Consumer (1995)Competition and Price Variation when Consumers Are Loss Averse (2008)Reason-based choice (1993)Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards (2002)New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry (2004)
this work references cited by second hop

References

  • 1990The Price Knowledge and Search of Supermarket Shoppers1,118 cited
  • 1986A Reference Price Model of Brand Choice for Frequently Purchased Products934 cited
  • 1990Sales Promotion: Concepts, Methods and Strategies846 cited
  • 1984The Theory of Reasoned Action Applied to Coupon Usage656 cited
  • 1988Correlates of Price Acceptability588 cited
  • 1988The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search489 cited
  • 1990A Price Expectations Model of Customer Brand Choice439 cited
  • 1992An Empirical Analysis of Internal and External Reference Prices Using Scanner Data430 cited
  • 1992Consumer Price and Promotion Expectations: An Experimental Study428 cited
  • 1978Impact of Deals and Deal Retraction on Brand Switching405 cited
  • 1981Consumer Perceptions of Comparative Price Advertisements341 cited
  • 2010Enhancing Knowledge Development in Marketing333 cited
  • 1987The Effects of a Direct Mail Coupon on Brand Choice Behavior265 cited
  • 1990The Formation of Expected Future Price: A Reference Price for Forward- Looking Consumers208 cited
  • 1981The Effects of Reference Prices in Retail Advertisements168 cited

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Cited by

  • 2001The Initiators of Changes in Customers' Desired Value150 cited
  • 2013Factors influencing the effectiveness of online group buying in the restaurant industry110 cited
  • 2010Effect of price discount frames and levels on consumers' perceptions in low‐end service industries106 cited
  • 2014Pricing practices: A critical review of their effects on consumer perceptions and behaviour106 cited
  • 2004Coupons in context: discounting prices or decreasing profits?106 cited
  • 2005Category-specific coupon proneness: The impact of individual characteristics and category-specific variables104 cited
  • 2010The Effect of Sales Promotions on the Size and Composition of the Shopping Basket: Regulatory Compatibility from Framing and Temporal Restrictions95 cited
  • 2008Do Shoppers Like Electronic Coupons?87 cited
  • 2004Product category determinants of price knowledge for durable consumer goods72 cited
  • 2015Gambled Price Discounts: A Remedy to the Negative Side Effects of Regular Price Discounts70 cited
  • 2011Modeling e‐coupon proneness as a mediator in the extended TPB model to predict consumers' usage intentions60 cited
  • 2021Pricing policies in dual distribution channels: The reference effect of official prices57 cited
  • 2014The effects of promotional frames of sales packages on perceived price increases and repurchase intentions56 cited
  • 2018Do Consumers Always Spend More When Coupon Face Value is Larger? The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level51 cited
  • 2014Influence of price perception and shopping motives on Indian consumers' attitude towards retailer promotions in malls48 cited
  • 2005Framing a price bundle: the case of “buy/get” offers47 cited