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Effect of channel congruence on a retailer's image
16 references·5 citing·47 second hop
Effect of channel congruence on a retailer's image (2013)Effect of channel congruence on a retaile…Customer Experience Management in Retailing: Understanding the Buying Process (2009)Customer Experience Managemen…Advancing formative measurement models (2008)Advancing formative measureme…Challenges and Opportunities in Multichannel Customer Management (2006)Challenges and Opportunities …Understanding retail branding: conceptual insights and research priorities (2004)Understanding retail branding…Hedonic and utilitarian motivations for online retail shopping behavior (2001)Hedonic and utilitarian motiv…E-satisfaction: an initial examination (2000)E-satisfaction: an initial ex…The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions (1998)The effect of store name, bra…Assessing Measurement Invariance in Cross‐National Consumer Research (1998)Assessing Measurement Invaria…Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces (1997)Interactive Home Shopping: Co…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Managing Brand Equity (1991)Managing Brand EquityUser Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)User Acceptance of Computer T…Schema Congruity as a Basis for Product Evaluation (1989)Schema Congruity as a Basis f…MANAGING BRAND EQUITY (1989)MANAGING BRAND EQUITYStructural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…Can offline–online congruence explain online loyalty in electronic commerce? (2021)Can offline–online congruence…Reciprocity within major retail purchase channels and their effects on overall, offline and online loyalty (2020)Reciprocity within major reta…La similarité en marketing : périmètre, mesure et champs d’application (2016)La similarité en marketing : …The impact of channel integration on channel reciprocity in the multi-channel retailing context (2015)The impact of channel integra…Definition and psychometric validation of a measurement index common to website and store images (2014)Definition and psychometric v…Coefficient Alpha and the Internal Structure of Tests (1951)The Theory of Buyer Behavior (1971)The Nature and Scope of Marketing (1976)Measuring Service Quality: A Reexamination and Extension (1992)Trust and TAM in Online Shopping: An Integrated Model1 (2003)\nThe use of partial least squares path modeling in international marketing (2009)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)eTailQ: dimensionalizing, measuring and predicting etail quality (2003)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)The role of live streaming in building consumer trust and engagement with social commerce sellers (2018)Structural Equations with Latent Variables. 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References

  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models25,696 cited
  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1998Assessing Measurement Invariance in Cross‐National Consumer Research4,759 cited
  • 1991Managing Brand Equity3,818 cited
  • 2001Hedonic and utilitarian motivations for online retail shopping behavior3,219 cited
  • 1997Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces2,234 cited
  • 2000E-satisfaction: an initial examination2,007 cited
  • 2008Advancing formative measurement models1,454 cited
  • 1989Schema Congruity as a Basis for Product Evaluation1,418 cited
  • 1998The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions1,414 cited
  • 2006Challenges and Opportunities in Multichannel Customer Management1,155 cited
  • 1989MANAGING BRAND EQUITY1,150 cited
  • 2004Understanding retail branding: conceptual insights and research priorities

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1,095 cited
  • 2009Customer Experience Management in Retailing: Understanding the Buying Process961 cited
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    • 2020Reciprocity within major retail purchase channels and their effects on overall, offline and online loyalty22 cited
    • 2014Definition and psychometric validation of a measurement index common to website and store images18 cited
    • 2015The impact of channel integration on channel reciprocity in the multi-channel retailing context15 cited
    • 2021Can offline–online congruence explain online loyalty in electronic commerce?14 cited
    • 2016La similarité en marketing : périmètre, mesure et champs d’application13 cited