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Generalizing the NBD Model for Customer Purchases: What Are the Implications and Is It Worth the Effort?
7 references·16 citing·41 second hop
Generalizing the NBD Model for Customer Purchases: What Are the Implications and Is It Worth the Effort? (1988)Generalizing the NBD Model for Customer P…Counting Your Customers: Who-Are They and What Will They Do Next? (1987)Counting Your Customers: Who-…Measuring Variety-Seeking and Reinforcement Behaviors Using Panel Data (1986)Measuring Variety-Seeking and…Variety Seeking Through Brand Switching (1984)Variety Seeking Through Brand…The Dirichlet: A Comprehensive Model of Buying Behaviour (1984)The Dirichlet: A Comprehensiv…A Logit Model of Brand Choice Calibrated on Scanner Data (1983)A Logit Model of Brand Choice…A Logit Model of Brand Choice Calibrated on Scanner Data (Логистическая модель выбора бренда, откалиброванная на панельных данных сканированных штрих-кодов покупок) (1983)A Logit Model of Brand Choice…The Pattern of Consumer Purchases (1959)The Pattern of Consumer Purch…A Survey on Churn Analysis in Various Business Domains (2020)A Survey on Churn Analysis in…Customer Lifetime Value Prediction Using Embeddings (2017)Customer Lifetime Value Predi…Ticking Away the Moments: Timing Regularity Helps to Better Predict Customer Activity (2016)Ticking Away the Moments: Tim…Competing for Attention: An Empirical Study of Online Reviewers’ Strategic Behavior1 (2015)Competing for Attention: An E…Modeling Multivariate Distributions Using Copulas: Applications in Marketing (2010)Modeling Multivariate Distrib…Customer-Base Analysis in a Discrete-Time Noncontractual Setting (2010)Customer-Base Analysis in a D…Cultural Influence on Proneness to Brand Loyalty (2007)Cultural Influence on Pronene…Capturing evolving visit behavior in clickstream data (2004)Capturing evolving visit beha…A Dynamic Changepoint Model for New Product Sales Forecasting (2004)A Dynamic Changepoint Model f…Quantity flexibility contracts under Bayesian updating (2003)Quantity flexibility contract…Investments to create bargaining power: the case of franchising (2000)Investments to create bargain…An empirical comparison of new product trial forecasting models (1998)An empirical comparison of ne…Products with Branded Components: An Approach for Premium Pricing and Partner Selection (1997)Products with Branded Compone…Reassessing Brand Loyalty, Price Sensitivity, and Merchandising Effects on Consumer Brand Choice (1995)Reassessing Brand Loyalty, Pr…Truth in Concentration in the Land of (80/20) Laws (1993)Truth in Concentration in the…Stochastic Models of Interpurchase Time with Time-Dependent Covariates (1991)Stochastic Models of Interpur…An Information Processing Theory of Consumer Choice (1979)Dimensions of Consumer Expertise (1987)On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing (2000)Factors Affecting Web Site Visit Duration: A Cross-Domain Analysis (2006)Click Here for Internet Insight: Advances in Clickstream Data Analysis in Marketing (2009)Television Advertising and Online Shopping (2015)Individual Choice Behavior: A Theoretical Analysis. (1960)Variety Seeking Behavior: An Interdisciplinary Review (1982)Consumers' variety seeking tendency with respect to foods: Measurement and managerial implications (1992)Destination Threshold Potential and the Law of Repeat Visitation (1998)The Role of Sensory-Specific Satiety in Attribute-Level Variety Seeking (2001)Individual choice behavior: A theoretical analysis. (2005)Brand Loyalty: Measurement and Management (1978)Relative attitudes and commitment in customer loyalty models (2001)Antecedents and consequences of brand loyalty: An empirical study (2004)Building and sustaining profitable customer loyalty for the 21st century (2004)Conditional logit analysis of qualitative choice behavior (1972)Customer satisfaction, customer retention, and market share (1993)Customer Switching Behavior in Service Industries: An Exploratory Study (1995)Developing and validating a multidimensional consumer-based brand equity scale (2001)An Introduction to Copulas (1999)Copula Methods in Finance (2004)Path to Purchase: A Mutually Exciting Point Process Model for Online Advertising and Conversion (2012)Crumbs of the Cookie: User Profiling in Customer-Base Analysis and Behavioral Targeting (2016)In pursuit of an effective B2B digital marketing strategy in an emerging market (2019)A Method for Minimizing the Impact of Distributional Assumptions in Econometric Models for Duration Data (1984)Discrete Choice Analysis (1985)Marketing Research: A State-of-the-Art Review and Directions for the Twenty-First Century (1999)Global Diffusion of Technological Innovations: A Coupled-Hazard Approach (2000)Latent Homophily or Social Influence? An Empirical Analysis of Purchase Within a Social Network (2014)Implications of Loyalty Program Membership and Service Experiences for Customer Retention and Value (2000)The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research (2004)Creating Enduring Customer Value (2016)Excess Behavioral Loyalty for High-Share Brands: Deviations from the Dirichlet Model for Repeat Purchasing (1993)A Comparison of Online and Offline Consumer Brand Loyalty (2003)Understanding brand performance measures: using Dirichlet benchmarks (2003)Investigating Household Purchase Timing Decisions: A Conditional Hazard Function Approach (1991)Building Models for Marketing Decisions (2000)Estimating aggregate consumer preferences from online product reviews (2010)The Effects of Customer Satisfaction, Relationship Commitment Dimensions, and Triggers on Customer Retention (2005)Chapter 31 Coordination and Lock-In: Competition with Switching Costs and Network Effects (2007)
this work references cited by second hop

References

  • 1983A Logit Model of Brand Choice Calibrated on Scanner Data1,806 cited
  • 1987Counting Your Customers: Who-Are They and What Will They Do Next?636 cited
  • 1983A Logit Model of Brand Choice Calibrated on Scanner Data (Логистическая модель выбора бренда, откалиброванная на панельных данных сканированных штрих-кодов покупок)547 cited
  • 1984The Dirichlet: A Comprehensive Model of Buying Behaviour435 cited
  • 1986Measuring Variety-Seeking and Reinforcement Behaviors Using Panel Data411 cited
  • 1959The Pattern of Consumer Purchases349 cited
  • 1984Variety Seeking Through Brand Switching332 cited

Cited by

  • 2004Capturing evolving visit behavior in clickstream data258 cited
  • 2010Modeling Multivariate Distributions Using Copulas: Applications in Marketing172 cited
  • 1991Stochastic Models of Interpurchase Time with Time-Dependent Covariates168 cited
  • 2000Investments to create bargaining power: the case of franchising168 cited
  • 2015Competing for Attention: An Empirical Study of Online Reviewers’ Strategic Behavior1167 cited
  • 2010Customer-Base Analysis in a Discrete-Time Noncontractual Setting157 cited
  • 1997Products with Branded Components: An Approach for Premium Pricing and Partner Selection124 cited

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  • 2020A Survey on Churn Analysis in Various Business Domains109 cited
  • 2016Ticking Away the Moments: Timing Regularity Helps to Better Predict Customer Activity92 cited
  • 1995Reassessing Brand Loyalty, Price Sensitivity, and Merchandising Effects on Consumer Brand Choice91 cited
  • 2007Cultural Influence on Proneness to Brand Loyalty90 cited
  • 2017Customer Lifetime Value Prediction Using Embeddings88 cited
  • 1993Truth in Concentration in the Land of (80/20) Laws84 cited
  • 2003Quantity flexibility contracts under Bayesian updating83 cited
  • 2004A Dynamic Changepoint Model for New Product Sales Forecasting83 cited
  • 1998An empirical comparison of new product trial forecasting models80 cited