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Segmentation of Chinese adolescent girls using gender roles and ideal female images
16 references·0 citing·51 second hop
Segmentation of Chinese adolescent girls using gender roles and ideal female images (2012)Segmentation of Chinese adolescent girls …Tween girls' perception of gender roles and gender identities: a qualitative study (2011)Tween girls' perception of ge…Potential niche markets for luxury fashion goods in China (2009)Potential niche markets for l…Impact of gender on perceptual fit evaluation for prestige brands (2009)Impact of gender on perceptua…Gender Dimensions of Brand Personality (2009)Gender Dimensions of Brand Pe…Gender Voices in Hong Kong English Textbooks—Some Past and Current Practices (2008)Gender Voices in Hong Kong En…Gender differences in new brand name response (2008)Gender differences in new bra…Consumer behaviour an Asia pacific approach (2006)Consumer behaviour an Asia pa…Power and the Production of Subjects: A Genealogy of the New Man and the New Lad (2003)Power and the Production of S…Introduction: Masculinity and men's Lifestyle Magazines (2003)Introduction: Masculinity and…Gender, identity and the consumption of advertising (2003)Gender, identity and the cons…An Investigation of Decision‐Making Styles of Consumers in China (2001)An Investigation of Decision‐…Hong Kong children's understanding of television advertising (2000)Hong Kong children's understa…A lifestyle analysis of female consumers in greater China (1997)A lifestyle analysis of femal…Field Methods in Cross-Cultural Research (1988)Field Methods in Cross-Cultur…Measuring sex-role stereotypes: Attitudes among Hong Kong Chinese adolescents and the development of the Chinese sex-role inventory (1984)Measuring sex-role stereotype…Review of Psychometric theory (2nd ed.). 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References

  • 1979Review of Psychometric theory (2nd ed.).11,425 cited
  • 1988Field Methods in Cross-Cultural Research2,113 cited
  • 2009Gender Dimensions of Brand Personality590 cited
  • 2008Gender Voices in Hong Kong English Textbooks—Some Past and Current Practices188 cited
  • 2001An Investigation of Decision‐Making Styles of Consumers in China162 cited
  • 2003Power and the Production of Subjects: A Genealogy of the New Man and the New Lad121 cited
  • 1997A lifestyle analysis of female consumers in greater China106 cited
  • 2009Potential niche markets for luxury fashion goods in China97 cited
  • 2008Gender differences in new brand name response96 cited
  • 2003Introduction: Masculinity and men's Lifestyle Magazines71 cited
  • 2000Hong Kong children's understanding of television advertising68 cited
  • 2006Consumer behaviour an Asia pacific approach67 cited
  • 2003Gender, identity and the consumption of advertising50 cited
  • 2011Tween girls' perception of gender roles and gender identities: a qualitative study29 cited
  • 2009Impact of gender on perceptual fit evaluation for prestige brands21 cited
  • 1984

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Measuring sex-role stereotypes: Attitudes among Hong Kong Chinese adolescents and the development of the Chinese sex-role inventory
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