Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Sport team loyalty: integrating relationship marketing and a hierarchy of effects

16 references·16 citing·33 second hopsampled

FromToDepth

this work references cited by second hop· second hop is a sample of the most-cited connections

References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
1988On the Evaluation of Structural Equation Models26,139 cited
1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
1996The Behavioral Consequences of Service Quality11,994 cited
1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
1999Whence Consumer Loyalty?7,319 cited
1997An Examination of the Nature of Trust in Buyer-Seller Relationships6,819 cited
2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
1994Customer Loyalty: Toward an Integrated Conceptual Framework6,599 cited
2000Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments6,398 cited
2010Satisfaction: a behavioral perspective on the consumer6,042 cited
1985Measuring the Involvement Construct6,012 cited
2002Consumer Trust, Value, and Loyalty in Relational Exchanges4,193 cited
1992Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations3,813 cited
1991

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

Managing brand equity : capitalizing on the value of a brand name.

3,547 cited

1986The Elaboration Likelihood Model of Persuasion3,202 cited

Cited by

2019The Role of Self-Brand Connection on the Relationship Between Athlete Brand Image and Fan Outcomes68 cited
2020Drivers of soccer fan loyalty: Australian evidence on the influence of team brand image, fan engagement, satisfaction and enduring involvement66 cited
2014Using evaluative conditioning to explain corporate co-branding in the context of sport sponsorship64 cited
2020Examining the relationship between brand equity dimensions and university brand equity64 cited
2022The impact of brand communities on public and private brand loyalty: A field study in professional sports42 cited
2015Sport fan maximizing: following the best team or being the best fan?41 cited
2016Coopetition at the sports marketing/entrepreneurship interface41 cited
2020An empirical study of the dynamic relationships between the core and supporting brand equity dimensions in higher education40 cited
2018Factors influencing attendance at stadiums and arenas38 cited
2016Are reward cards just a business deal? The role of calculative versus emotional card commitment in driving store loyalty35 cited
2020Extreme brand love: measuring and modelling the intensity of sports team love34 cited
2016From cultural intelligence to supply chain performance29 cited
2021Sustainable Management of Sports Federations: The Indirect Effects of Perceived Service on Member’s Loyalty29 cited
2022Antecedents and consequences of emotional attachment to sport teams brands25 cited
2017Enriching identity in the “fan nation”22 cited
2020Developing a Fanbase in Niche Sport Markets: An Examination of NHL Fandom and Social Sustainability in the Sunbelt22 cited