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Consumers' Interpretations of the Semantic Phrases Found in Reference Price Advertisements
11 references·6 citing·45 second hop
Consumers' Interpretations of the Semantic Phrases Found in Reference Price Advertisements (2004)Consumers' Interpretations of the Semanti…The impact of external reference price on consumer price expectations (2003)The impact of external refere…The Roles of Price, Performance, and Expectations in Determining Satisfaction in Service Exchanges (1998)The Roles of Price, Performan…The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions (1998)The Effects of Price-Comparis…The Effects of Price-Comparison Advertising on Buyers' Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions (1998)The Effects of Price-Comparis…Comparative Price Advertising: An Integrative Review (1998)Comparative Price Advertising…Comparative Price Advertising: Informative or Deceptive? (1992)Comparative Price Advertising…The Effect of Semantic Cues on Consumer Perceptions of Reference Price Ads (1991)The Effect of Semantic Cues o…Contextual Effects of Reference Prices in Retail Advertisements (1991)Contextual Effects of Referen…A “New and Improved” View of Puffery (1990)A “New and Improved” View of …The Long Interview (1988)The Long InterviewContextual Influences on Consumer Price Responses: An Experimental Analysis (1980)Contextual Influences on Cons…Personal antecedents of perceived deceptive pricing in online retailing: the moderating role of price inequality (2021)Personal antecedents of perce…The Effect of Deceptive Advertising on Consumption of the Advertised Good and its Substitutes: The Case of Over-the-Counter Weight Loss Products (2013)The Effect of Deceptive Adver…Price assessments by consumers: influence of purchase context and price structure (2011)Price assessments by consumer…Effects of price decisions on product categories and brands (2008)Effects of price decisions on…Consumer Responses to Price and its Contextual Information Cues (2007)Consumer Responses to Price a…Demand restrictions in price‐based decisions: managers versus consumers (2006)Demand restrictions in price‐…A Reference Price Model of Brand Choice for Frequently Purchased Products (1986)The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search (1988)Consumers' perceptions of promotional framing of price (2000)How Effective Are Loyalty Reward Programs in Driving Share of Wallet? 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(1982)Prospect theory: An analysis of decision under risk (1988)The impact of buyer–seller relationships and reference prices on the effectiveness of the pay what you want pricing mechanism (2013)Pricing practices: A critical review of their effects on consumer perceptions and behaviour (2014)Dynamic pricing: Definition, implications for managers, and future research directions (2023)Buyers' Subjective Perceptions of Price (1973)Review of research in education (1973)Consumer Perceptions of Promotional Activity (1991)Communicating Price Information through Semantic Cues: The Moderating Effects of Situation and Discount Size (1996)Low Prices are Just the Beginning: Price Image in Retail Management (2013)Advances in Consumer Research (2025)Mental Accounting and Consumer Choice (1985)Dimensions of Consumer Expertise (1987)The Role of Price Perceptions in an Integrated Model of Behavioral Intentions (2001)Establishing the dimensions, sources and value of job seekers' employer knowledge during recruitment (2004)Customer experience management: a critical review of an emerging idea (2010)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The four levels of loyalty and the pivotal role of trust: a study of online service dynamics (2004)Value dimensions, perceived value, satisfaction and loyalty: an investigation of university students’ travel behaviour (2005)Value-based Adoption of Mobile Internet: An empirical investigation (2005)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)The Price Is Right...or is it? Demographic and category effects on consumer price knowledge (1998)Using invoice price information to frame advertised offers (2003)The effects of reference prices on bidding behavior in interactive pricing mechanisms (2008)Macro-Economic Determinants of Consumer Price Knowledge: A Meta-Analysis of Four Decades of Research (2001)Effects of Seller-Supplied Prices on Buyers' Product Evaluations: Reference Prices in an Internet Auction Context (2004)Customization of online advertising: The role of intrusiveness (2013)Handbook of Interview Research (2001)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)The qualitative research interview (2006)Agency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgments (2000)The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda (2000)
this work references cited by second hop

References

  • 1988The Long Interview5,219 cited
  • 1998The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions1,299 cited
  • 1998The Roles of Price, Performance, and Expectations in Determining Satisfaction in Service Exchanges1,110 cited
  • 1998The Effects of Price-Comparison Advertising on Buyers' Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions994 cited
  • 1991Contextual Effects of Reference Prices in Retail Advertisements371 cited
  • 1980Contextual Influences on Consumer Price Responses: An Experimental Analysis229 cited
  • 1991The Effect of Semantic Cues on Consumer Perceptions of Reference Price Ads212 cited
  • 1998Comparative Price Advertising: An Integrative Review181 cited
  • 2003The impact of external reference price on consumer price expectations141 cited
  • 1992Comparative Price Advertising: Informative or Deceptive?67 cited
  • 1990A “New and Improved” View of Puffery32 cited

Cited by

  • 2007Consumer Responses to Price and its Contextual Information Cues17 cited
  • 2006Demand restrictions in price‐based decisions: managers versus consumers15 cited
  • 2008Effects of price decisions on product categories and brands14 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2021Personal antecedents of perceived deceptive pricing in online retailing: the moderating role of price inequality12 cited
  • 2013The Effect of Deceptive Advertising on Consumption of the Advertised Good and its Substitutes: The Case of Over-the-Counter Weight Loss Products11 cited
  • 2011Price assessments by consumers: influence of purchase context and price structure10 cited