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Judging the quality of customer segments: segmentation effectiveness
16 references·10 citing·34 second hop
Judging the quality of customer segments: segmentation effectiveness (2010)Judging the quality of customer segments:…Marketing strategy and competitive positioning (2020)Marketing strategy and compet…Marketing Management and Strategy (2013)Marketing Management and Stra…Case Study Research (2004)Case Study ResearchExploring the Phenomenon of Customers' Desired Value Change in a Business-to-Business Context (2002)Exploring the Phenomenon of C…Market Segmentation (2000)Market SegmentationMarket Segmentation: Conceptual and Methodological Foundations (1997)Market Segmentation: Conceptu…Marketing Management and Strategy (1994)Marketing Management and Stra…Marketing : concepts and strategies (1991)Marketing : concepts and stra…Case Study Research: Design and Methods (1991)Case Study Research: Design a…Marketing Concepts and Strategies (1989)Marketing Concepts and Strate…Market Segmentation: A Review (1987)Market Segmentation: A ReviewIndustrial marketing strategy (1984)Industrial marketing strategyCase Study Research: Design and Methods (1984)Case Study Research: Design a…Issues and Advances in Segmentation Research (1978)Issues and Advances in Segmen…Identifying the Deal Prone Segment (1978)Identifying the Deal Prone Se…Principles of Marketing (1972)Principles of MarketingHow to deliver gender diversity education to men: Training algorithms to the rescue (2024)How to deliver gender diversi…From User Behavior to Subscription Sales: An Insight Into E-Book Platform Leveraging Customer Segmentation and A/B Testing (2024)From User Behavior to Subscri…Telling the tale: applying a strategic brand storytelling process for STP planning (2021)Telling the tale: applying a …Bank CRM Optimization Using Predictive Classification Based on the Support Vector Machine Method (2020)Bank CRM Optimization Using P…Brand user profiles seldom change and seldom differ (2017)Brand user profiles seldom ch…Acquiring Potential Blood Donors in Large Cities: A Preference-Based Donor Segmentation Study (2016)Acquiring Potential Blood Don…Mining Profitability of Telecommunication Customers Using K-Means Clustering (2015)Mining Profitability of Telec…Target market selection in B2B technology markets (2014)Target market selection in B2…An attitude-based latent class segmentation analysis of mobile phone users (2013)An attitude-based latent clas…Spending time, spending money: passenger segmentation in an international airport (2012)Spending time, spending money…Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)An Information Processing Theory of Consumer Choice (1979)A Means-End Chain Model Based on Consumer Categorization Processes (1982)A Means-End Chain Model Based on Consumer Categorization Processes (1982)Understanding Heterogeneous Preferences in Random Utility Models: A Latent Class Approach (2002)Advances in Consumer Research (2025)Naturalistic inquiry (1985)Basics of Qualitative Research: Grounded Theory Procedures and Techniques. (1992)A model of customer-based brand equity and its application to multiple destinations (2008)Global supply chain risk management strategies (2008)Business Models: Origin, Development and Future Research Perspectives (2015)The Discovery of Grounded Theory (2017)A framework of sustainable supply chain management: moving toward new theory (2008)Improving Impact Studies of Teachers’ Professional Development: Toward Better Conceptualizations and Measures (2009)Case study research: design and methods (2011)Putting Entrepreneurship into Marketing: The Processes of Entrepreneurial Marketing (2000)Internal market orientation (2002)The criteria for successful services brands (2003)Mixed Methods Research: A Research Paradigm Whose Time Has Come (2004)Qualitative research: Methods in the social sciences (2006)Document Analysis as a Qualitative Research Method (2009)Theory Building From Cases: Opportunities And Challenges (2007)Qualitative Case Study Methodology: Study Design and Implementation for Novice Researchers (2015)Influence of Corporate Social Responsibility on Loyalty and Valuation of Services (2005)Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions (2009)Generational Differences in Work Values: A Review of Theory and Evidence (2010)Discrete Choice Methods with Simulation (2001)Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation (2003)Testing measurement invariance of composites using partial least squares (2016)Classifying Services to Gain Strategic Marketing Insights (1983)Understanding Service Convenience (2002)Effects of innovation types on firm performance (2011)Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study (2005)PLS Path Modeling: From Foundations to Recent Developments and Open Issues for Model Assessment and Improvement (2009)
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References

  • 1984Case Study Research: Design and Methods81,948 cited
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  • 1972Principles of Marketing5,587 cited
  • 1997Market Segmentation: Conceptual and Methodological Foundations1,866 cited
  • 1978Issues and Advances in Segmentation Research921 cited
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  • 2012

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Spending time, spending money: passenger segmentation in an international airport
48 cited
  • 2013An attitude-based latent class segmentation analysis of mobile phone users35 cited
  • 2020Bank CRM Optimization Using Predictive Classification Based on the Support Vector Machine Method26 cited
  • 2017Brand user profiles seldom change and seldom differ23 cited
  • 2015Mining Profitability of Telecommunication Customers Using K-Means Clustering18 cited
  • 2016Acquiring Potential Blood Donors in Large Cities: A Preference-Based Donor Segmentation Study15 cited
  • 2021Telling the tale: applying a strategic brand storytelling process for STP planning14 cited
  • 2024From User Behavior to Subscription Sales: An Insight Into E-Book Platform Leveraging Customer Segmentation and A/B Testing12 cited
  • 2014Target market selection in B2B technology markets10 cited
  • 2024How to deliver gender diversity education to men: Training algorithms to the rescue6 cited