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Marketing antecedents of industrial brand equity: An empirical investigation in specialty chemicals

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References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
1995Building Strong Brands4,432 cited
1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
2001Developing and validating a multidimensional consumer-based brand equity scale2,991 cited
1992Managing Brand Equity: Capitalizing on the Value of a Brand Name2,449 cited
1996‘Building Strong Brands’2,120 cited
1995Measuring customer‐based brand equity1,388 cited
2000The measurement and dimensionality of brand associations1,007 cited
2000Brands and brand equity: definition and management725 cited
2001Measuring Customer-Perceived Value in Business Markets579 cited
2002Branding importance in business-to-business markets442 cited
2003Brand equity in the business-to-business market416 cited

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1997

An exploration of branding in industrial markets

387 cited

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