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Quality, service‐dominant logic and many‐to‐many marketing

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References

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2021The effects of green brand equity on green word of mouth: the mediating roles of three green factors62 cited

2013Service‐dominant networks62 cited

2010Social practices as units of value creation: theoretical underpinnings and implications62 cited

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2018Value proposition as a framework for value cocreation in crowdfunding ecosystems48 cited

2014Relational marketing: development, debates and directions44 cited

2016Consumer cooperatives: uncovering the value potential of customer ownership41 cited

2017Evaluating the outcomes of service ecosystems26 cited