References

• 1990The Effect of a Market Orientation on Business Profitability7,973 cited
• 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
• 1995Market Orientation and the Learning Organization4,379 cited
• 1990The Effect of a Market Orientation on Business Profitability4,254 cited
• 1993Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis3,864 cited
• 1993Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis1,823 cited
• 1995An exploratory analysis of the impact of market orientation on new product performance a contingency approach675 cited
• 1995An Exploratory Analysis of the Impact of Market Orientation on New Product Performance450 cited
• 1998Developing a better measure of market orientation405 cited
• 2001A synthesis of contemporary market orientation perspectives370 cited
• 1999The Relationship between Subjective and Objective Company Performance Measures in Market Orientation Research: Further Empirical Evidence313 cited
• 1990The Marketing Concept: Putting the Theory into Practice238 cited
• 1995Market orientation and firm size: an empirical examination in UK firms201 cited
• 2002Redefining market orientation from a relationship perspective