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Measuring market orientation: A multi‐factor, multi‐item approach

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References

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1990The Effect of a Market Orientation on Business Profitability7,973 cited
1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
1960Essentials of Psychological Testing4,513 cited
1990The Effect of a Market Orientation on Business Profitability4,254 cited
1969Broadening the Concept of Marketing1,762 cited
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1967The Human Organization: Its Management and Value1,160 cited
1982The SOCO Scale: A Measure of the Customer Orientation of Salespeople1,055 cited
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1988The rediscovery of the marketing concept679 cited
1960The Marketing Revolution616 cited
1986

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The Marketing Concept: What It Is and What It Is Not

589 cited

Cited by

2005Learning orientation and market orientation412 cited
1998Developing a better measure of market orientation405 cited
2001A synthesis of contemporary market orientation perspectives370 cited
1999A Measure of Export Market Orientation: Scale Development and Cross-cultural Validation353 cited
2003The effect of market orientation on buyer–seller relationship satisfaction323 cited
1999The Relationship between Subjective and Objective Company Performance Measures in Market Orientation Research: Further Empirical Evidence313 cited
2002Managing Organizational Knowledge by Diagnosing Intellectual Capital: Framing and Advancing the State of the Field297 cited
2008Strategic orientations of born globals—Do they really matter?277 cited
2005Market orientation and performance: a meta‐analysis249 cited
2000The Development and Impact of Marketing Capabilities in Central Europe245 cited
2000Market Orientation and Company Profitability: Further Evidence Incorporating Longitudinal Data244 cited
2000Market Orientation in the Transition Economies of Central Europe:241 cited
2005Organizational learning and market orientation: interface and effects on performance238 cited
1996Market orientation in United States and Scandinavian companies. A cross-cultural study229 cited
2006Examining the Effect of Market Orientation On Innovativeness225 cited
2001Consumer brand classifications: an assessment of culture‐of‐origin versus country‐of‐origin218 cited