SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Sales Response to Outdoor Advertising
4 references·16 citing·52 second hop
Sales Response to Outdoor Advertising (1999)Sales Response to Outdoor AdvertisingTime series analysis forecasting and control (2009)Time series analysis forecast…Factors Influencing Recall of Outdoor Advertising (1993)Factors Influencing Recall of…Advertising Experiments at the Campbell Soup Company (1989)Advertising Experiments at th…Customer-Oriented Approaches to Identifying Product-Markets (1979)Customer-Oriented Approaches …Do Billboard Advertisements Drive Customer Retention? (2019)Do Billboard Advertisements D…The Influence of Social Media Influencers: Understanding Online Vaping Communities and Parasocial Interaction through the Lens of Taylor’s Six-Segment Strategy Wheel (2018)The Influence of Social Media…Public Perceptions of Billboards: A Meta-Analysis (2017)Public Perceptions of Billboa…Billboard Advertising and Customer Attention: A Pakistani Perspective (2016)Billboard Advertising and Cus…Do Advertising Tools Create Awareness, Provide Information, and Enhance Knowledge? An Exploratory Study (2014)Do Advertising Tools Create A…Billboard and cinema advertising: Missed opportunity or spoiled arms? (2014)Billboard and cinema advertis…To App or Not to App: Engaging Consumers via Branded Mobile Apps (2013)To App or Not to App: Engagin…Spatiotemporal Allocation of Advertising Budgets (2011)Spatiotemporal Allocation of …Receptiveness of Black Americans to outdoor advertising (2010)Receptiveness of Black Americ…In-Store Video Advertising Effectiveness (2010)In-Store Video Advertising Ef…An Examination of Consumers' Attitudes and Beliefs towards Web Site Advertising (2006)An Examination of Consumers' …Strategies for the Super Bowl of Advertising: An Analysis of How the Web is Integrated into Campaigns (2005)Strategies for the Super Bowl…Outdoor advertising for business markets (2005)Outdoor advertising for busin…Exploring the effectiveness of taxis as an advertising medium (2005)Exploring the effectiveness o…Corporate Web Sites as Advertising (2003)Corporate Web Sites as Advert…Business perceptions of the role of billboards in the U.S. economy (2003)Business perceptions of the r…The Economics of Information (1961)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Extrinsic and Intrinsic Motivation to Use Computers in the Workplace 1 (1992)Assessing beliefs, attitudes, and behavioral responses toward online advertising in three countries (2010)Examining the role of beliefs and attitudes in online advertising (2010)Consumers’ attitude towards social media advertising and their behavioural response (2015)A Benefit Congruency Framework of Sales Promotion Effectiveness (2000)Technology as experience (2004)An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness (2009)Examining the antecedents and consequences of mobile app engagement (2017)Customer engagement, customer equity and repurchase intention in mobile apps (2020)Marketing research on Mobile apps: past, present and future (2021)A Model for Predictive Measurements of Advertising Effectiveness (1961)A Model for Predictive Measurements of Advertising Effectiveness (1961)Positioning: The Battle for Your Mind (1981)The role of corporate brand image in the selection of new subcontractors (2007)Can Advertising Investments Counter the Negative Impact of Shareholder Complaints on Firm Value? (2019)Revisiting the theory of business-to-business advertising (2019)Industrial Market Structure and Economic Performance. (1971)Conditional logit analysis of qualitative choice behavior (1972)Taxonomic Mental Models in Competitor Definition (1990)Managerial Representations of Competitive Advantage (1994)Mine Your Own Business: Market-Structure Surveillance Through Text Mining (2012)Advances in Consumer Research (2025)Mass Communication and Para-Social Interaction (1956)Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Communication as Culture: Essays on Media and Society (1992)Consumer resource integration and service innovation in social commerce: the role of social media influencers (2022)A protective buffer or a double-edged sword? Investigating the effect of “parasocial guanxi” on consumers’ complaint intention in live streaming commerce (2023)Spatial Econometrics: Methods and Models (1988)Comparing correlated correlation coefficients. (1992)Advertising And Promotion: Integrated Marketing Communications Perspective (1997)Customer-Driven Optimal Design for Convergence Products (2011)Allocation of advertising budget between multiple channels to support sales in multiple markets (2016)Benefits of corporate social responsibility (2018)Content Analysis in Communication Research. (1952)Content Analysis in Consumer Research (1977)Toward a Concept of Domesticated Markets (1979)Hotel social media marketing: a study on message strategy and its effectiveness (2017)CREATIVE STRATEGIES onTURKISH TELEVISION ADVERTISING: AN APPLICATION of TAYLOR’S SIX-SEGMENT MESSAGE STRATEGY WHEEL (2020)Measuring the Involvement Construct (1985)The Intensity of Ethnic Affiliation: A Study of the Sociology of Hispanic Consumption (1986)Print Ad Recognition Readership Scores: An Information Processing Perspective (1988)Consumer response to Web sites and their influence on advertising effectiveness (2002)The Effect of Billboards within the Gaming Environment (2004)Effects of Hosting a Sport Event on Destination Brand: A Test of Co-branding and Match-up Models (2006)The predictive power of online chatter (2005)Quantile regression for dynamic panel data with fixed effects (2011)Tourism demand forecasting: A deep learning approach (2019)The Unfavorable Economics of Measuring the Returns to Advertising * (2015)Personalization in Email Marketing: The Role of Noninformative Advertising Content (2018)Inefficiencies in Digital Advertising Markets (2020)
this work references cited by second hop

References

  • 2009Time series analysis forecasting and control2,585 cited
  • 1979Customer-Oriented Approaches to Identifying Product-Markets426 cited
  • 1993Factors Influencing Recall of Outdoor Advertising135 cited
  • 1989Advertising Experiments at the Campbell Soup Company90 cited

Cited by

  • 2013To App or Not to App: Engaging Consumers via Branded Mobile Apps259 cited
  • 2003Corporate Web Sites as Advertising126 cited
  • 2018The Influence of Social Media Influencers: Understanding Online Vaping Communities and Parasocial Interaction through the Lens of Taylor’s Six-Segment Strategy Wheel120 cited
  • 2005Outdoor advertising for business markets60 cited
  • 2006An Examination of Consumers' Attitudes and Beliefs towards Web Site Advertising56 cited
  • 2011Spatiotemporal Allocation of Advertising Budgets41 cited
  • 2003Business perceptions of the role of billboards in the U.S. economy38 cited
  • 2005Exploring the effectiveness of taxis as an advertising medium36 cited
  • 2005Strategies for the Super Bowl of Advertising: An Analysis of How the Web is Integrated into Campaigns34 cited
  • 2010In-Store Video Advertising Effectiveness27 cited
  • 2019Do Billboard Advertisements Drive Customer Retention?

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

27 cited
  • 2014Billboard and cinema advertising: Missed opportunity or spoiled arms?26 cited
  • 2017Public Perceptions of Billboards: A Meta-Analysis25 cited
  • 2010Receptiveness of Black Americans to outdoor advertising15 cited
  • 2014Do Advertising Tools Create Awareness, Provide Information, and Enhance Knowledge? An Exploratory Study14 cited
  • 2016Billboard Advertising and Customer Attention: A Pakistani Perspective13 cited