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Cited by

• 2002Stimulus‐Organism‐Response Reconsidered: An Evolutionary Step in Modeling (Consumer) Behavior1,128 cited
• 1997Using a hierarchy-of-effects approach to gauge the effectiveness of corporate social responsibility to generate goodwill toward the firm: Financial versus nonfinancial impacts553 cited
• 2011The influences of electronic word‐of‐mouth message appeal and message source credibility on brand attitude452 cited
• 1990Differentiating between cognitive and sensory innovativeness367 cited
• 1994Foreign Branding and Its Effects on Product Perceptions and Attitudes301 cited
• 1984Cognitive Theories of Persuasion272 cited
• 2008Consumers' need for uniqueness: short‐form scale development and cross‐cultural validation271 cited
• 1979Activation Research: Psychobiological Approaches in Consumer Research264 cited
• 1999A relationship customer typology258 cited
• 2009The Disciplinary Status of Consumer Behavior: A Sociology of Science Perspective on Key Controversies256 cited
• 2011Variability in Citizens’ Reactions to Different Types of Negative Campaigns250 cited
• 1989Strategically Desirable Brand Name Characteristics231 cited
• 2005Which Behaviors Do Attitudes Predict? Meta-Analyzing the Effects of Social Pressure and Perceived Difficulty208 cited