References

• 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
• 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
• 2001How does foreign entry affect domestic banking markets?1,645 cited
• 1999The consolidation of the financial services industry: Causes, consequences, and implications for the future1,480 cited
• 2005Wealth Destruction on a Massive Scale? A Study of Acquiring‐Firm Returns in the Recent Merger Wave1,421 cited
• 2003Meta‐analyses of post‐acquisition performance: indications of unidentified moderators1,363 cited
• 1999Redeployment of Brands, Sales Forces, and General Marketing Management Expertise Following Horizontal Acquisitions: A Resource-Based View606 cited
• 2000The Brand Relationship Spectrum445 cited
• 2002Branding importance in business-to-business markets442 cited
• 2002Why Do Banks Merge?390 cited
• 2006Corporate rebranding: destroying, transferring or creating brand equity?356 cited
• 2000The Brand Relationship Spectrum: The Key to the Brand Architecture Challenge329 cited
• 1999Experts' Views About Defining Services Brands and the Principles of Services Branding320 cited
• 1998The value effects of bank mergers and acquisitions240 cited