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The relationship between brand equity and firms’ performance in luxury hotels and chain restaurants

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References

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2008A model of customer-based brand equity and its application to multiple destinations724 cited
2007Customer based brand equity: evidence from the hotel industry

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2013The Mediating Effects of Brand Association, Brand Loyalty, Brand Image and Perceived Quality on Brand Equity292 cited

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2010Service brand equity and employee brand commitment267 cited

2017Applying consumer-based brand equity in luxury hotel branding266 cited

2007The Effects of Perceived Price and Brand Image on Value and Purchase Intention: Leisure Travelers' Attitudes Toward Online Hotel Booking258 cited

2009TOURISM AND HOTEL COMPETITIVENESS RESEARCH253 cited