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Competitive reaction to the introduction of a new product: an exploratory market signalling study
16 references·1 citing·38 second hop
Competitive reaction to the introduction of a new product: an exploratory market signalling study (2010)Competitive reaction to the introduction …Why Do Firms Imitate Each Other? (2006)Why Do Firms Imitate Each Oth…Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performance Implications (2002)Market Orientation and Altern…Redeployment of Brands, Sales Forces, and General Marketing Management Expertise Following Horizontal Acquisitions: A Resource-Based View (1999)Redeployment of Brands, Sales…Market Orientation and the Learning Organization (1995)Market Orientation and the Le…Monte Carlo Evaluations of Goodness of Fit Indices for Structural Equation Models (1992)Monte Carlo Evaluations of Go…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment (1988)An Updated Paradigm for Scale…Categorizing Strategic Issues: Links to Organizational Action (1987)Categorizing Strategic Issues…The Reliability and Validity of Key Informant Data from Dyadic Relationships in Marketing Channels (1982)The Reliability and Validity …Mail and Telephone Surveys: The Total Design Method. (1982)Mail and Telephone Surveys: T…Assessing Measurement Error in Key Informant Reports: A Methodological Note on Organizational Analysis in Marketing (1981)Assessing Measurement Error i…Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Competitive Strategy: Techniq…Mail and Telephone Surveys: The Total Design Method. (1979)Mail and Telephone Surveys: T…A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…Estimating Nonresponse Bias in Mail Surveys (1977)Estimating Nonresponse Bias i…Aligning product variety with supply chain and business strategy (2018)Aligning product variety with…Coefficient Alpha and the Internal Structure of Tests (1951)The Theory of Buyer Behavior (1971)The Nature and Scope of Marketing (1976)Measuring Service Quality: A Reexamination and Extension (1992)Trust and TAM in Online Shopping: An Integrated Model1 (2003)\nThe use of partial least squares path modeling in international marketing (2009)Organizational Strategy, Structure, and Process (1978)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Market Orientation: Antecedents and Consequences (1993)The Capabilities of Market-Driven Organizations (1994)Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)The Framing of Decisions and the Psychology of Choice (1981)Research in Organizational Behavior (1984)Architectural Innovation: The Reconfiguration of Existing Product Technologies and the Failure of Established Firms (1990)WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY. (1990)Organizational Learning: A Theory of Action Perspective (1997)Seeking Qualitative Rigor in Inductive Research (2012)Structural equation modeling in practice: A review and recommended two-step approach. (1988)A Brief Tutorial on the Development of Measures for Use in Survey Questionnaires (1998)Structural Equation Modeling and Regression: Guidelines for Research Practice (2000)A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)Firm Resources and Sustained Competitive Advantage (1991)Customer value: The next source for competitive advantage (1997)The Theory of Economic Development (2003)Firm resources and sustained competitive advantage (2004)A framework of sustainable supply chain management: moving toward new theory (2008)The cornerstones of competitive advantage: A resource‐based view (1993)Varieties of Capitalism (2001)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)Market Orientation: Antecedents and Consequences (1993)The Comparative Advantage Theory of Competition (1995)Intellectual capital: an exploratory study that develops measures and models (1998)Methods of coping with social desirability bias: A review (1985)Incivility in the workplace: Incidence and impact. (2001)Nonresponse Rates and Nonresponse Bias in Household Surveys (2006)An assessment of survey research in POM: from constructs to theory (1998)Comparing Response Rates from Web and Mail Surveys: A Meta-Analysis (2008)Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines (2008)
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References

  • 1980Competitive Strategy: Techniques for Analyzing Industries and Competitors16,592 cited
  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
  • 1977Estimating Nonresponse Bias in Mail Surveys12,220 cited
  • 1990The Effect of a Market Orientation on Business Profitability7,973 cited
  • 1982Mail and Telephone Surveys: The Total Design Method.6,852 cited
  • 1988An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment6,290 cited
  • 1979Mail and Telephone Surveys: The Total Design Method.5,023 cited
  • 1995Market Orientation and the Learning Organization4,379 cited
  • 1990The Effect of a Market Orientation on Business Profitability4,254 cited
  • 1987Categorizing Strategic Issues: Links to Organizational Action1,599 cited
  • 1981Assessing Measurement Error in Key Informant Reports: A Methodological Note on Organizational Analysis in Marketing1,207 cited
  • 2006Why Do Firms Imitate Each Other?1,172 cited
  • 2002Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performance Implications1,046 cited
  • 1992Monte Carlo Evaluations of Goodness of Fit Indices for Structural Equation Models1,045 cited
  • 1982

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The Reliability and Validity of Key Informant Data from Dyadic Relationships in Marketing Channels
608 cited
  • 1999Redeployment of Brands, Sales Forces, and General Marketing Management Expertise Following Horizontal Acquisitions: A Resource-Based View606 cited
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    • 2018Aligning product variety with supply chain and business strategy15 cited