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Estimating the Impact of Advertising Media Plans: Media Executives Describe Weighting and Timing Factors
13 references·1 citing·34 second hop
Estimating the Impact of Advertising Media Plans: Media Executives Describe Weighting and Timing Factors (1986)Estimating the Impact of Advertising Medi…How Leading Advertising Agencies Perceive Effective Reach and Frequency (1985)How Leading Advertising Agenc…A Beta Binomial Network TV Exposure Model Using Limited Data (1985)A Beta Binomial Network TV Ex…The Mixed-Media Dirichlet Multinomial Distribution: A Model for Evaluating Television-Magazine Advertising Schedules (1984)The Mixed-Media Dirichlet Mul…The Mixed-Media Dirichlet Multinomial Distribution: A Model for Evaluating Television-Magazine Advertising Schedules (1984)The Mixed-Media Dirichlet Mul…How Media Directors View Reach/Frequency Estimation (1982)How Media Directors View Reac…Attentive Audience Delivery of TV Advertising Schedules (1981)Attentive Audience Delivery o…Effective Frequency: The Relationship Between Frequency and Advertising Effectiveness (1979)Effective Frequency: The Rela…Current issues and research in advertising (1978)Current issues and research i…Predicting Audience Exposure to Spot TV Advertising Schedules (1977)Predicting Audience Exposure …Content Analysis in Consumer Research (1977)Content Analysis in Consumer …ADMOD: An Advertising Decision Model (1976)ADMOD: An Advertising Decisio…ADMOD: An Advertising Decision Model (1975)ADMOD: An Advertising Decisio…Media Factors: A Review Article (1970)Media Factors: A Review Artic…Some Statistical Modeling Problems in the Advertising Industry: A Look at Media Exposure Distributions (1992)Some Statistical Modeling Pro…Reliability of Content Analysis: The Case of Nominal Scale Coding (1955)The general inquirer: A computer approach to content analysis. (1966)Content Analysis for the Social Sciences and Humanities. (1970)Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation (1994)A Content Analysis of the Content Analysis Literature in Organization Studies: Research Themes, Data Sources, and Methodological Refinements (2007)How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter? (2012)Use of Consumer Panels for Brand-Share Prediction (1968)A Media Planning Calculus (1969)Repetition in Media Models: A Laboratory Technique (1971)Selecting network television advertising schedules (1985)Marketing Decision Making and Decision Support: Challenges and Perspectives for Successful Marketing Management Support Systems (2010)Verbal Context and the Recall of Meaningful Material (1950)Communication and Persuasion: Psychological Studies of Opinion Change. (1954)The Impact of Television Advertising: Learning Without Involvement (1965)Decision Support for Media Selection Using the Analytic Hierarchy Process (1992)Effective Reach and Frequency: Does It Really Make Sense? (1994)Development of a media selection model using the analytic network process (2005)The Measurement of Advertising Involvement (1966)The Shape of the Advertising Response Function (1999)Beyond Effective Frequency Evaluating media schedules using frequency value planning (2002)The Power of Reach and Frequency in the Age of Digital Advertising (2010)A Dynamic Model for Digital Advertising: The Effects of Creative Format, Message Content, and Targeting on Engagement (2016)Media Models and Advertising Effects: Conceptualization and Theoretical Implications (1995)Client-Agency Perspectives of Information Needs for Media Planning (1999)Television Exposure: Programs vs. Advertising (1991)Children's Perceptions of Characters: Human versus Animate Assessing Implications for Children's Advertising (1985)A Canonical Expansion Model for Multivariate Media Exposure Distributions: A Generalization of the “Duplication of Viewing Law” (1991)Estimating the Duplicated Audience of Media Vehicles in National Advertising Schedules (1986)The Elaboration Likelihood Model of Persuasion (1986)How Consumers Assess the Value of Advertising (1995)The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport (2001)Determining the optimal return on investment for an advertising campaign (1996)Bundling Strategies When Products Are Vertically Differentiated and Capacities Are Limited (2010)The effects of creativity on advertising wear-in and wear-out (2014)
this work references cited by second hop

References

  • 1977Content Analysis in Consumer Research2,310 cited
  • 1978Current issues and research in advertising940 cited
  • 1979Effective Frequency: The Relationship Between Frequency and Advertising Effectiveness114 cited
  • 1977Predicting Audience Exposure to Spot TV Advertising Schedules62 cited
  • 1984The Mixed-Media Dirichlet Multinomial Distribution: A Model for Evaluating Television-Magazine Advertising Schedules59 cited
  • 1976ADMOD: An Advertising Decision Model49 cited
  • 1982How Media Directors View Reach/Frequency Estimation48 cited
  • 1970Media Factors: A Review Article46 cited
  • 1985How Leading Advertising Agencies Perceive Effective Reach and Frequency33 cited
  • 1984The Mixed-Media Dirichlet Multinomial Distribution: A Model for Evaluating Television-Magazine Advertising Schedules32 cited
  • 1975ADMOD: An Advertising Decision Model29 cited
  • 1981Attentive Audience Delivery of TV Advertising Schedules23 cited
  • 1985A Beta Binomial Network TV Exposure Model Using Limited Data22 cited

Cited by

  • 1992Some Statistical Modeling Problems in the Advertising Industry: A Look at Media Exposure Distributions14 cited

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