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The organic view of the brand: A brand value co-creation model
16 references·16 citing·37 second hopsampled
The organic view of the brand: A brand value co-creation model (2013)The organic view of the brand: A brand va…Qualitative Inquiry and Research Design: Choosing Among Five Approaches (2015)Qualitative Inquiry and Resea…Critical service logic: making sense of value creation and co-creation (2012)Critical service logic: makin…Value co-creation in service logic: A critical analysis (2011)Value co-creation in service …Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…Qualitative inquiry and research design: Choosing among five approaches, 2nd ed. (2007)Qualitative inquiry and resea…Co-creation experiences: The next practice in value creation (2004)Co-creation experiences: The …Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…Brand Synthesis: The Multidimensionality of Brand Knowledge (2003)Brand Synthesis: The Multidim…Brand Community (2001)Brand CommunityCultivating Service Brand Equity (2000)Cultivating Service Brand Equ…Designing Qualitative Research (1996)Designing Qualitative Research‘Building Strong Brands’ (1996)‘Building Strong Brands’Building Strong Brands (1995)Building Strong BrandsConceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Designing Qualitative Research (1990)Designing Qualitative ResearchDesigning qualitative research (1989)Designing qualitative researchTowards a theory of conscientious corporate brand co-creation: the next key challenge in brand management (2020)Towards a theory of conscient…Corporate brand identity co-creation in business-to-business contexts (2019)Corporate brand identity co-c…How does breadth of external stakeholder co-creation influence innovation performance? Analyzing the mediating roles of knowledge sharing and product innovation (2018)How does breadth of external …Customer brand co-creation behavior: conceptualization and empirical validation (2018)Customer brand co-creation be…Co-creating corporate brand identity with online brand communities: A managerial perspective (2018)Co-creating corporate brand i…Brand co-creation through social commerce information sharing: The role of social media (2018)Brand co-creation through soc…The co-creation continuum: from tactical market research tool to strategic collaborative innovation method (2017)The co-creation continuum: fr…Brand value Co-creation in social commerce: The role of interactivity, social support, and relationship quality (2017)Brand value Co-creation in so…Stakeholder relationships, brand equity, firm performance: A resource-based perspective (2016)Stakeholder relationships, br…Mapping the domain of the fragmented field of internal branding (2016)Mapping the domain of the fra…City branding research and practice: An integrative review (2016)City branding research and pr…Towards a unified theory of brand equity: conceptualizations, taxonomy and avenues for future research (2015)Towards a unified theory of b…How does the Perceived Ethicality of Corporate Services Brands Influence Loyalty and Positive Word-of-Mouth? Analyzing the Roles of Empathy, Affective Commitment, and Perceived Quality (2015)How does the Perceived Ethica…Does Ethical Image Build Equity in Corporate Services Brands? The Influence of Customer Perceived Ethicality on Affect, Perceived Quality, and Equity (2015)Does Ethical Image Build Equi…Customer brand co-creation: a conceptual model (2015)Customer brand co-creation: a…Business to business digital content marketing: marketers’ perceptions of best practice (2014)Business to business digital …Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)The experience economy: work is theatre & every business a stage (1999)Co‐creating unique value with customers (2004)Managing the co-creation of value (2007)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Customer Engagement (2011)An Evolutionary Theory of Economic Change. (1983)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Theory of the Growth of the Firm (1995)Service-dominant logic: continuing the evolution (2007)Institutions and axioms: an extension and update of service-dominant logic (2015)Understanding Customer Experience Throughout the Customer Journey (2016)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)The Strength of Weak Ties (1973)Bowling Alone: America's Declining Social Capital (1995)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Users of the world, unite! The challenges and opportunities of Social Media (2009)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Thematic networks: an analytic tool for qualitative research (2001)Strategies for ensuring trustworthiness in qualitative research projects (2004)The qualitative content analysis process (2008)Qualitative Content Analysis (2014)Thematic Analysis (2017)The Coding Manual for Qualitative Researchers (2022)Justifying Knowledge, Justifying Method, Taking Action: Epistemologies, Methodologies, and Methods in Qualitative Research (2007)Consumer engagement in online brand communities: a social media perspective (2015)Characterising and justifying sample size sufficiency in interview-based studies: systematic analysis of qualitative health research over a 15-year period (2018)A Guide to Conducting Consensual Qualitative Research (1997)Are We There Yet? 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References

  • 2015Qualitative Inquiry and Research Design: Choosing Among Five Approaches22,104 cited
  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1989Designing qualitative research9,905 cited
  • 2004Co-creation experiences: The next practice in value creation6,502 cited
  • 1990Designing Qualitative Research6,058 cited
  • 2007Qualitative inquiry and research design: Choosing among five approaches, 2nd ed.5,004 cited
  • 1995Building Strong Brands4,432 cited
  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
  • 2001Brand Community3,994 cited
  • 2012Critical service logic: making sense of value creation and co-creation2,577 cited
  • 1996‘Building Strong Brands’2,120 cited
  • 1996Designing Qualitative Research1,915 cited
  • 2003Brand Synthesis: The Multidimensionality of Brand Knowledge1,911 cited
  • 2000Cultivating Service Brand Equity1,733 cited
  • 2011Value co-creation in service logic: A critical analysis

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Cited by

  • 2014Business to business digital content marketing: marketers’ perceptions of best practice524 cited
  • 2018Brand co-creation through social commerce information sharing: The role of social media362 cited
  • 2017Brand value Co-creation in social commerce: The role of interactivity, social support, and relationship quality312 cited
  • 2015How does the Perceived Ethicality of Corporate Services Brands Influence Loyalty and Positive Word-of-Mouth? Analyzing the Roles of Empathy, Affective Commitment, and Perceived Quality295 cited
  • 2018How does breadth of external stakeholder co-creation influence innovation performance? Analyzing the mediating roles of knowledge sharing and product innovation209 cited
  • 2015Towards a unified theory of brand equity: conceptualizations, taxonomy and avenues for future research207 cited
  • 2018Co-creating corporate brand identity with online brand communities: A managerial perspective158 cited
  • 2016Mapping the domain of the fragmented field of internal branding151 cited
  • 2019Corporate brand identity co-creation in business-to-business contexts151 cited
  • 2016Stakeholder relationships, brand equity, firm performance: A resource-based perspective146 cited
  • 2015Does Ethical Image Build Equity in Corporate Services Brands? The Influence of Customer Perceived Ethicality on Affect, Perceived Quality, and Equity144 cited
  • 2015Customer brand co-creation: a conceptual model138 cited
  • 2020Towards a theory of conscientious corporate brand co-creation: the next key challenge in brand management135 cited
  • 2016City branding research and practice: An integrative review127 cited
  • 2017The co-creation continuum: from tactical market research tool to strategic collaborative innovation method125 cited
  • 2018Customer brand co-creation behavior: conceptualization and empirical validation118 cited