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Repeated choosing increases susceptibility to affective product features

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References

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1998Self-control as a limited resource: Regulatory depletion patterns.1,724 cited
1994Store atmosphere and purchasing behavior1,649 cited

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2002Yielding to Temptation: Self‐Control Failure, Impulsive Purchasing, and Consumer Behavior1,611 cited

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2013The cost of keeping it hidden: Decomposing concealment reveals what makes it depleting.115 cited
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2007Whatever People Say I Am That's What I Am: Social Labeling as a Social Marketing Tool100 cited
2014Heuristics and resource depletion: eye-tracking customers’ in situ gaze behavior in the field90 cited
2013Environmental Disorder Leads to Self-Regulatory Failure86 cited
2018Customer Purchase Intentions and Choice in Food Retail Environments: A Scoping Review79 cited
2012Reducing self‐control depletion effects through enhanced sensitivity to implementation: Evidence from fMRI and behavioral studies78 cited
2012Ego Depletion: Theory and Evidence76 cited
2011Ego-Depletion and Risk Behavior56 cited
2011Self-Regulatory Strength and Consumers’ Relinquishment of Decision Control: When Less Effortful Decisions Are More Resource Depleting44 cited
2015Ego depletion: Applications and implications for auditing research43 cited
2014The Bright Side of Impulse: Depletion Heightens Self-Protective Behavior in the Face of Danger42 cited
2008Dimensions of purchase-decision involvement: Affective and cognitive involvement in product and brand41 cited