References

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• 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
• 1988The Role of Involvement in Attention and Comprehension Processes2,070 cited
• 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,067 cited
• 1992Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis1,007 cited
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• 2003Internet advertising: Is anybody watching?650 cited
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• 1991Consumer Responses to Advertising: The Effects of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time564 cited
• 1989Measuring Purchase‐decision involvement490 cited
• 1983Attitude Toward the Ad As a Mediator of Advertising Effectiveness: Determinants and Consequences482 cited