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Effect of product usage, satisfaction and involvement on brand switching behaviour

16 references·16 citing·40 second hopsampled

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References

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1985Measuring Consumer Involvement Profiles2,247 cited
1988Models of Consumer Satisfaction Formation: An Extension

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2,237 cited

1993The Voice of the Customer1,969 cited

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2021Multichannel presence, boon or curse?: A comparison in price, loyalty, regret, and disappointment22 cited
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