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Strategie und Architektur von Markenportfolios
10 references·0 citing·36 second hop
Strategie und Architektur von Markenportfolios (2004)Strategie und Architektur von Markenportf…Mehrmarkenstrategien — Identitätsorientierte Führung von Markenportfolios (2002)Mehrmarkenstrategien — Identi…Markenmanagement (2002)MarkenmanagementManagementkonzept der identitätsorientierten Markenführung (2002)Managementkonzept der identit…The Brand Relationship Spectrum (2000)The Brand Relationship Spectr…The lure of global branding. (1999)The lure of global branding.‘Building, measuring and managing brand equity’ (1998)‘Building, measuring and mana…Corporate Strategy: A Resource-Based Approach (1997)Corporate Strategy: A Resourc…Building Strong Brands (1995)Building Strong BrandsThe Effects of Brand Extensions on Market Share and Advertising Efficiency (1992)The Effects of Brand Extensio…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)‘Building Strong Brands’ (1996)Markenbildung und Markenstrategien (2002)Herausforderungen und Aufgaben des Markenmanagements (2019)The psychology of interpersonal relations. (1958)Strategic Brand Concept-Image Management (1986)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Developing and validating a multidimensional consumer-based brand equity scale (2001)Brands and Branding: Research Findings and Future Priorities (2006)Information and Consumer Behavior (1970)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence (2002)Status brands: examining the effects of non‐product‐related brand associations on status and conspicuous consumption (2002)Advances in Consumer Research (2025)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The balanced scorecard: Translating strategy into action (1997)Markenpolitik für Nonprofit-Organisationen (2004)Markenführung im professionellen Ligasport (2005)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Government's Dilemma: The Role of Government in Imitation and Innovation (2005)Managerial capabilities and paths to growth as determinants of high-growth small and medium-sized enterprises (2011)Incremental value creation and appropriation in a world with multiple stakeholders (2014)Does culture explain acceptance of new products in a country? (2003)The effect of uncertainty avoidance on information search, planning, and purchases of international travel vacations (2003)Managing Power in the Multinational Corporation: How Low-Power Actors Gain Influence (2008)Corporate brands: what are they? What of them? (2003)Customer Satisfaction, Cash Flow, and Shareholder Value (2005)Resource-based theory in marketing (2013)Performance consequences of brand equity management: evidence from organizations in the value chain (2003)Brand personality of tourist destinations: An application of self-congruity theory (2010)Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications (2018)Direct Marketing und marktorientierte Unternehmensführung (2002)Begriffsabgrenzungen und Erscheinungsformen von Marken (2004)The Importance of Compensation and Benefits on University Students’ Perceptions of Organizations as Potential Employers (2015)
this work references cited by second hop

References

  • 1995Building Strong Brands4,432 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 1992The Effects of Brand Extensions on Market Share and Advertising Efficiency744 cited
  • 2000The Brand Relationship Spectrum445 cited
  • 1998‘Building, measuring and managing brand equity’324 cited
  • 1997Corporate Strategy: A Resource-Based Approach256 cited
  • 1999The lure of global branding.186 cited
  • 2002Markenmanagement134 cited
  • 2002Managementkonzept der identitätsorientierten Markenführung53 cited
  • 2002Mehrmarkenstrategien — Identitätsorientierte Führung von Markenportfolios16 cited

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