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Consumer Decision Making-Fact or Fiction?

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References

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1984Play as a Consumption Experience: The Roles of Emotions, Performance, and Personality in the Enjoyment of Games557 cited

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1982

How Advertising Works: A Planning Model

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1998Expanding the functional information search model532 cited

1989Buyer Uncertainty and Information Search520 cited

2007When do purchase intentions predict sales?493 cited

1997Influences on Consumer Use of Word-of-Mouth Recommendation Sources491 cited