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Multi-sensory sculpting (MSS): Eliciting embodied brand knowledge via multi-sensory metaphors
16 references·13 citing·34 second hop
Multi-sensory sculpting (MSS): Eliciting embodied brand knowledge via multi-sensory metaphors (2012)Multi-sensory sculpting (MSS): Eliciting …Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…Handbook of consumer psychology (2008)Handbook of consumer psycholo…Narrative Processing: Building Consumer Connections to Brands (2004)Narrative Processing: Buildin…Metaphors We Live By (2003)Metaphors We Live ByThe automated will: Nonconscious activation and pursuit of behavioral goals. (2001)The automated will: Nonconsci…The feeling of what happens: body and emotion in the making of consciousness (2000)The feeling of what happens: …Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Sensemaking in Organizations (1996)Sensemaking in OrganizationsConceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Managing Brand Equity: Capitalizing on the Value of a Brand Name (1992)Managing Brand Equity: Capita…Managing brand equity : capitalizing on the value of a brand name. (1991)Managing brand equity : capit…The Long Interview (1988)The Long InterviewThe Body in the Mind (1987)The Body in the MindThe Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Experiential Aspects of C…What Metaphors Mean (1978)What Metaphors MeanThe social psychology of organizing (1969)The social psychology of orga…Stakeholder-oriented brand management: A Venn-diagram approach to monitor brand associations (2022)Stakeholder-oriented brand ma…Are you up for fair-trade products? Vertical dimension as a metaphorical representation of virtuous consumption (2021)Are you up for fair-trade pro…Unraveling customer experiences in a new servicescape: an ethnographic schema elicitation technique (ESET) (2020)Unraveling customer experienc…Applying the multisensory sculpture technique to explore the role of brand usage on multisensory brand experiences (2020)Applying the multisensory scu…“I want to break free!” How experiences of freedom foster consumer happiness (2020)“I want to break free!” How e…Meaningful experiences: an embodied cognition perspective on brand meaning co-creation (2018)Meaningful experiences: an em…Brand management and the world of the arts: collaboration, co-operation, co-creation, and inspiration (2018)Brand management and the worl…A multi-phased FQFD for the design of brand revitalisation (2017)A multi-phased FQFD for the d…The sweet taste of consistency in brand name sound & product/label shapes: Investigating appetitive responses in a dessert context and obstacles that suppress (2016)The sweet taste of consistenc…The impact of customer experience and perceived value on sustainable social relationship in blogs: An empirical study (2015)The impact of customer experi…Selling through the Senses: Sensory Appeals in the Fashion Retail Environment (2015)Selling through the Senses: S…Intended brand associations: Do they really drive consumer response? (2013)Intended brand associations: …A study of brand preference : an experiential view (2013)A study of brand preference :…The Theory of Buyer Behavior (1971)Structure and Functions of Fantasy (1974)An Information Processing Theory of Consumer Choice (1979)Consumer perceived value: The development of a multiple item scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Comparative fit indexes in structural models. 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References

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  • 1978What Metaphors Mean

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  • 2013Intended brand associations: Do they really drive consumer response?45 cited
  • 2020“I want to break free!” How experiences of freedom foster consumer happiness35 cited
  • 2020Applying the multisensory sculpture technique to explore the role of brand usage on multisensory brand experiences27 cited
  • 2015Selling through the Senses: Sensory Appeals in the Fashion Retail Environment25 cited
  • 2013A study of brand preference : an experiential view23 cited
  • 2022Stakeholder-oriented brand management: A Venn-diagram approach to monitor brand associations20 cited
  • 2021Are you up for fair-trade products? Vertical dimension as a metaphorical representation of virtuous consumption18 cited
  • 2018Meaningful experiences: an embodied cognition perspective on brand meaning co-creation18 cited
  • 2017A multi-phased FQFD for the design of brand revitalisation13 cited
  • 2020Unraveling customer experiences in a new servicescape: an ethnographic schema elicitation technique (ESET)12 cited
  • 2016The sweet taste of consistency in brand name sound & product/label shapes: Investigating appetitive responses in a dessert context and obstacles that suppress10 cited