SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Zusammenarbeit von Verkauf und Marketing – reloaded
16 references·3 citing·48 second hop
Zusammenarbeit von Verkauf und Marketing – reloaded (2010)Zusammenarbeit von Verkauf und Marketing …Key determinants of internal brand management success: An exploratory empirical analysis (2008)Key determinants of internal …Chief Marketing Officers: A Study of Their Presence in Firms'Top Management Teams (2008)Chief Marketing Officers: A S…The Thought Worlds of Marketing and Sales: Which Differences Make a Difference? (2007)The Thought Worlds of Marketi…Marketing Performance Measurement Ability and Firm Performance (2007)Marketing Performance Measure…Making Sales Technology Effective (2006)Making Sales Technology Effec…Sales and Marketing Integration: A Proposed Framework (2005)Sales and Marketing Integrati…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…Value-based marketing (2000)Value-based marketingMarket-Based Assets and Shareholder Value: A Framework for Analysis (1998)Market-Based Assets and Share…From Marketing Mix to Relationship Marketing (1994)From Marketing Mix to Relatio…Downsizing to Improve Strategic Position (1994)Downsizing to Improve Strateg…Zero defections: quality comes to services. (1990)Zero defections: quality come…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…Strategy and Structure: (1986)Strategy and Structure:From sales obsession to marketing effectiveness (1977)From sales obsession to marke…Broadening the Concept of Marketing (1969)Broadening the Concept of Mar…Marketing für Wohnimmobilien (2017)Marketing für WohnimmobilienDigital Sales Excellence: Neue Technologien im Vertrieb aus strategischer Perspektive (2015)Digital Sales Excellence: Neu…Schnittstellenmanagement zwischen Vertrieb und Marketing durch interaktive Markenführung (2013)Schnittstellenmanagement zwis…Management. Tasks, Responsibilities, Practices. (1975)Underinvestment and Incompetence as Responses to Radical Innovation: Evidence from the Photolithographic Alignment Equipment Industry (1993)Electronic Mail as the Medium of Managerial Choice (1994)Innovation: A Guide to the Literature (2009)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The balanced scorecard : measures that drive performance (1992)Radical Product Innovation Capability: Literature Review, Synthesis, and Illustrative Research Propositions (2013)Customer experience management: toward implementing an evolving marketing concept (2015)Organizing for Marketing Excellence (2016)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)Dimensions of Consumer Expertise (1987)Market Orientation: Antecedents and Consequences (1993)Organizational culture and leadership (1993)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Firm Resources and Sustained Competitive Advantage (1991)The fifth discipline, the art and practice of the learning organization (1991)Firm resources and sustained competitive advantage (2004)Review: The Resource-Based View and Information Systems Research: Review, Extension, and Suggestions For Future Research1 (2004)A Framework for Conceptual Contributions in Marketing (2011)Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)An Evolutionary Theory of Economic Change. (1983)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Theory of the Growth of the Firm (1995)Service-dominant logic: continuing the evolution (2007)Institutions and axioms: an extension and update of service-dominant logic (2015)Understanding Customer Experience Throughout the Customer Journey (2016)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Are social media replacing traditional media in terms of brand equity creation? (2012)Challenges and solutions for marketing in a digital era (2014)Harnessing marketing automation for B2B content marketing (2015)An Inquiry into the Nature and Causes of the Wealth of Nations (1776)The Structure of Scientific Revolutions (1963)Markets and Hierarchies: Analysis and Antitrust Implications. (1976)Managing Customer Relationships for Profit: The Dynamics of Relationship Quality (1994)The New Public Governance? 1 (2006)Customer engagement, buyer‐seller relationships, and social media (2012)A National Customer Satisfaction Barometer: The Swedish Experience (1992)The Behavioral Consequences of Service Quality (1996)Whence Consumer Loyalty? (1999)The External Control of Organizations. (1978)Developing Buyer-Seller Relationships (1987)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)The Effect of a Market Orientation on Business Profitability (1990)Does Competitive Environment Moderate the Market Orientation-Performance Relationship? (1994)The Capabilities of Market-Driven Organizations (1994)
this work references cited by second hop

References

  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
  • 1990Zero defections: quality comes to services.5,373 cited
  • 1986Strategy and Structure:3,497 cited
  • 1998Market-Based Assets and Shareholder Value: A Framework for Analysis2,363 cited
  • 1969Broadening the Concept of Marketing1,762 cited
  • 1994From Marketing Mix to Relationship Marketing1,410 cited
  • 1977From sales obsession to marketing effectiveness579 cited
  • 2007Marketing Performance Measurement Ability and Firm Performance471 cited
  • 2007The Thought Worlds of Marketing and Sales: Which Differences Make a Difference?393 cited
  • 1994Downsizing to Improve Strategic Position377 cited
  • 2000Value-based marketing364 cited
  • 2008Key determinants of internal brand management success: An exploratory empirical analysis349 cited
  • 2008Chief Marketing Officers: A Study of Their Presence in Firms'Top Management Teams341 cited
  • 2005Sales and Marketing Integration: A Proposed Framework261 cited
  • 2006

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

Making Sales Technology Effective
249 cited

Cited by

  • 2015Digital Sales Excellence: Neue Technologien im Vertrieb aus strategischer Perspektive13 cited
  • 2017Marketing für Wohnimmobilien7 cited
  • 2013Schnittstellenmanagement zwischen Vertrieb und Marketing durch interaktive Markenführung7 cited