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Brand volunteering
16 references·4 citing·47 second hop
Brand volunteering (2015)Brand volunteeringValue co-creation in service logic: A critical analysis (2011)Value co-creation in service …Production, Consumption, Prosumption (2010)Production, Consumption, Pros…Netnography: Doing Ethnographic Research Online (2010)Netnography: Doing Ethnograph…Working consumers: the next step in marketing theory? (2009)Working consumers: the next s…Netnography: Doing Ethnographic Research Online (2009)Netnography: Doing Ethnograph…How Brand Community Practices Create Value (2009)How Brand Community Practices…Putting Consumers to Work (2008)Putting Consumers to WorkTrying to prosume: toward a theory of consumers as co-creators of value (2007)Trying to prosume: toward a t…Service-dominant logic: continuing the evolution (2007)Service-dominant logic: conti…On Justification: Economies of Worth (2006)On Justification: Economies o…On Justification (2006)On JustificationCo-creation experiences: The next practice in value creation (2004)Co-creation experiences: The …Brand Community (2001)Brand CommunityVolunteering (2000)VolunteeringWho Cares? Toward an Integrated Theory of Volunteer Work (1997)Who Cares? Toward an Integrat…Liberatory Postmodernism and the Reenchantment of Consumption (1995)Liberatory Postmodernism and …Co-creation of a food marketing offer by final purchasers in the context of their lifestyles (2020)Co-creation of a food marketi…A Grounded Theory Approach to Brand Value Networks: The Prosumption Logic Standpoint (2020)A Grounded Theory Approach to…‘The knowledgeable marketing practitioner’: practice and professional knowing in marketing work (2018)‘The knowledgeable marketing …Beyond the Market: The Societal Influence of Fandoms (2016)Beyond the Market: The Societ…A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Evolving to a New Dominant Logic for Marketing (2003)Value co-creation: concept and measurement (2014)Service Research Priorities in a Rapidly Changing Context (2015)Co-Production and the Co-Creation of Value in Public Services: A suitable case for treatment? (2016)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)The experience economy: work is theatre & every business a stage (1999)Co‐creating unique value with customers (2004)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Customer Engagement (2011)Capitalism, Socialism and Democracy. (1943)Capitalism, Socialism and Democracy (1997)Algorithmic Labor and Information Asymmetries: A Case Study of Uber’s Drivers (2016)Platform capitalism: The intermediation and capitalisation of digital economic circulation (2017)Social Sustainability: A New Conceptual Framework (2017)Service-dominant logic: reactions, reflections and refinements (2006)Managing the co-creation of value (2007)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Institutions and axioms: an extension and update of service-dominant logic (2015)Discipline and Punish: The Birth of the Prison. (1978)Power/Knowledge: Selected Interviews and Other Writings 1972-1977 (1980)Adversaries of Consumption: Consumer Movements, Activism, and Ideology (2004)“Too Good to be True!”. The Effectiveness of CSR History in Countering Negative Publicity (2008)Creating the Responsible Consumer: Moralistic Governance Regimes and Consumer Subjectivity (2014)Distinction: A Social Critique of the Judgement of Taste* (2018)Situated Learning (1991)Situated Learning: Legitimate Peripheral Participation. (1994)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)The Strength of Weak Ties (1973)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Bowling Alone: America's Declining Social Capital (1995)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Users of the world, unite! The challenges and opportunities of Social Media (2009)Social Relationships and Health (1988)Successful Aging: A Life-Course Perspective on Women's Multiple Roles and Health (1992)The Art of Moral Protest (1997)Social Movements and Networks (2003)Self-Benefit versus Other-Benefit Marketing Appeals: Their Effectiveness in Generating Charitable Support (2009)A Literature Review of Empirical Studies of Philanthropy (2010)Netnography (2015)Consumer behavior in social commerce: A literature review (2016)Skype as a Tool for Qualitative Research Interviews (2016)A World of Standards but not a Standard World: Toward a Sociology of Standards and Standardization (2010)Theory Construction in Qualitative Research (2012)Tackling Grand Challenges Pragmatically: Robust Action Revisited (2015)
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References

  • 2007Service-dominant logic: continuing the evolution7,615 cited
  • 2004Co-creation experiences: The next practice in value creation6,502 cited
  • 2001Brand Community3,994 cited
  • 2006On Justification2,713 cited
  • 2009How Brand Community Practices Create Value2,441 cited
  • 2010Production, Consumption, Prosumption2,074 cited
  • 2010Netnography: Doing Ethnographic Research Online1,983 cited
  • 2000Volunteering1,789 cited
  • 1995Liberatory Postmodernism and the Reenchantment of Consumption1,633 cited
  • 2011Value co-creation in service logic: A critical analysis1,592 cited
  • 2009Netnography: Doing Ethnographic Research Online1,566 cited
  • 1997Who Cares? Toward an Integrated Theory of Volunteer Work1,408 cited
  • 2006On Justification: Economies of Worth1,236 cited
  • 2009Working consumers: the next step in marketing theory?749 cited
  • 2008Putting Consumers to Work721 cited
  • 2007Trying to prosume: toward a theory of consumers as co-creators of value668 cited

Cited by

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  • 2018‘The knowledgeable marketing practitioner’: practice and professional knowing in marketing work19 cited
  • 2016Beyond the Market: The Societal Influence of Fandoms8 cited
  • 2020Co-creation of a food marketing offer by final purchasers in the context of their lifestyles8 cited
  • 2020A Grounded Theory Approach to Brand Value Networks: The Prosumption Logic Standpoint6 cited