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Brand Building: Luxury Leather Goods Brands Anatomized
16 references·3 citing·44 second hop
Brand Building: Luxury Leather Goods Brands Anatomized (2012)Brand Building: Luxury Leather Goods Bran…BUILDING BRAND IDENTITY IN COMPETITIVE MARKETS: A CONCEPTUAL MODEL (2017)BUILDING BRAND IDENTITY IN CO…Fashion brands: branding style from Armani to Zara (2013)Fashion brands: branding styl…Recenzja książki. Robert K. yin, Case Study Research. Design and Methods (fourth Edition), thousand Oaks, CA: Sage Publications, 2009 (2012)Recenzja książki. Robert K. y…The specificity of luxury management: Turning marketing upside down (2009)The specificity of luxury man…The anatomy of the luxury fashion brand (2009)The anatomy of the luxury fas…Managing the growth tradeoff: Challenges and opportunities in luxury branding (2009)Managing the growth tradeoff:…Luxury fashion branding: trends, tactics, techniques (2008)Luxury fashion branding: tren…Luxury Brand Management: A World of Privilege (2008)Luxury Brand Management: A Wo…Building brand identity in competitive markets: a conceptual model (2008)Building brand identity in co…Luxury Fashion Branding (2007)Luxury Fashion BrandingCorporate brands with a heritage (2007)Corporate brands with a herit…The new strategic brand management: creating and sustaining brand equity long term (2005)The new strategic brand manag…Uncovering “theories‐in‐use”: building luxury wine brands (2004)Uncovering “theories‐in‐use”:…Prestige Brands or Luxury Brands ? An Exploratory Inquiry on Consumer Perceptions (2002)Prestige Brands or Luxury Bra…Consuming luxury brands: The relevance of the ‘Rarity Principle’ (2000)Consuming luxury brands: The …Case Study Research: Design and Methods (1991)Case Study Research: Design a…What influences the purchase intentions of sustainable luxury among millennials in the UK ? (2022)What influences the purchase …International fashion trade shows as platforms for experiential branding (2018)International fashion trade s…Can fashion blogs function as a marketing tool to influence consumer behavior? Evidence from Norway (2013)Can fashion blogs function as…Case Study Research: Design and Methods (1984)Qualitative Data Analysis: An Expanded Sourcebook (1994)Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Effects of brand love, personality and image on word of mouth (2012)Mapping the luxury research landscape: A bibliometric citation analysis (2016)Customers’ motivation to engage with luxury brands on social media (2020)Strategic Brand Concept-Image Management (1986)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Building Brand Community (2002)The missing link in building customer brand identification: The role of brand attractiveness (2016)The role of brand attachment strength in higher education (2016)Consumer's response to CSR activities: Mediating role of brand image and brand attitude (2018)A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions (1993)A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions (1993)Dimensions of Brand Personality (1997)Impact of interpersonal influences, brand origin and brand image on luxury purchase intentions: Measuring interfunctional interactions and a cross-national comparison (2010)Is luxury just a female thing? The role of gender in luxury brand consumption (2011)A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention (2020)The Gift: The Form and Reason for Exchange in Archaic Societies. (1992)The New Strategic Brand Management (2004)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)‘Masstige’ marketing: A review, synthesis and research agenda (2019)Examining the impact of luxury brand's social media marketing on customer engagement: Using big data analytics and natural language processing (2019)The Market for Luxury Goods: Income versus Culture (1993)Veblen Effects in a Theory of Conspicuous Consumption (1996)Measuring Consumers' Luxury Value Perception: A Cross-Cultural Framework (2007)Luxury brand marketing – The experience is everything! (2009)The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)Corporate identity, corporate branding and corporate reputations (2012)Effects of advertising-evoked vicarious nostalgia on brand heritage (2012)Do Customer Perceptions of Corporate Services Brand Ethicality Improve Brand Equity? Considering the Roles of Brand Heritage, Brand Image, and Recognition Benefits (2017)Communication and Control Processes in the Delivery of Service Quality (1988)Are brands forever? How brand knowledge and relationships affect current and future purchases (2006)The evolving brand logic: a service-dominant logic perspective (2009)The case study approach (2011)A framework for institutional adoption and implementation of blended learning in higher education (2012)Hiring as Cultural Matching (2012)Theory Building From Cases: Opportunities And Challenges (2007)Document Analysis as a Qualitative Research Method (2009)Qualitative Case Study Methodology: Study Design and Implementation for Novice Researchers (2015)All That is Users Might Not be Gold: How Labeling Products as User Designed Backfires in the Context of Luxury Fashion Brands (2013)The nature of luxury: a consumer perspective (2013)M(Art)Worlds: Consumer Perceptions of How Luxury Brand Stores Become Art Institutions (2014)
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References

  • 1991Case Study Research: Design and Methods39,535 cited
  • 2012Recenzja książki. Robert K. yin, Case Study Research. Design and Methods (fourth Edition), thousand Oaks, CA: Sage Publications, 20096,581 cited
  • 2005The new strategic brand management: creating and sustaining brand equity long term1,609 cited
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  • 2009The anatomy of the luxury fashion brand566 cited
  • 2007Corporate brands with a heritage518 cited
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  • 2009Managing the growth tradeoff: Challenges and opportunities in luxury branding305 cited
  • 2007Luxury Fashion Branding264 cited
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  • 2017BUILDING BRAND IDENTITY IN COMPETITIVE MARKETS: A CONCEPTUAL MODEL204 cited
  • 2004Uncovering “theories‐in‐use”: building luxury wine brands182 cited
  • 2002Prestige Brands or Luxury Brands ? An Exploratory Inquiry on Consumer Perceptions131 cited

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  • 2013Fashion brands: branding style from Armani to Zara117 cited
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    • 2013Can fashion blogs function as a marketing tool to influence consumer behavior? Evidence from Norway108 cited
    • 2022What influences the purchase intentions of sustainable luxury among millennials in the UK ?12 cited
    • 2018International fashion trade shows as platforms for experiential branding8 cited