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Purposeful empiricism: How stochastic modeling informs industrial marketing research
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Purposeful empiricism: How stochastic modeling informs industrial marketing research (2013)Purposeful empiricism: How stochastic mod…Evaluating buyer–supplier relationship–performance spirals: A longitudinal study (2009)Evaluating buyer–supplier rel…Markets, market-making and marketing (2007)Markets, market-making and ma…IMP – some things achieved: much more to do (2006)IMP – some things achieved: m…Managing in complex business networks (2004)Managing in complex business …Understanding brand performance measures: using Dirichlet benchmarks (2003)Understanding brand performan…Systematic combining: an abductive approach to case research (2002)Systematic combining: an abdu…On cooperating: firms, relations and networks (2002)On cooperating: firms, relati…What Theory is Not (1995)What Theory is NotBusiness Marketing: An Interaction and Network Perspective (1995)Business Marketing: An Intera…Dyadic Business Relationships within a Business Network Context (1994)Dyadic Business Relationships…Excess Behavioral Loyalty for High-Share Brands: Deviations from the Dirichlet Model for Repeat Purchasing (1993)Excess Behavioral Loyalty for…Industrial networks: A new view of reality (1992)Industrial networks: A new vi…Repeat-Buying: Facts, Theory and Applications. (1991)Repeat-Buying: Facts, Theory …The Dirichlet: A Comprehensive Model of Buying Behaviour (1984)The Dirichlet: A Comprehensiv…International marketing and purchasing of industrial goods (1984)International marketing and p…General Theories and the Fundamental Explananda of Marketing (1983)General Theories and the Fund…Individual Choice Behavior: A Theoretical Analysis. (1960)Building Strong Brands (1995)The Handbook of experimental economics (1995)A Comparison of Online and Offline Consumer Brand Loyalty (2003)Customer loyalty and customer loyalty programs (2003)The influence of customer brand identification on hotel brand evaluation and loyalty development (2013)Economic Action and Social Structure: The Problem of Embeddedness (1985)The Relational View: Cooperative Strategy and Sources of Interorganizational Competitive Advantage (1998)How Smaller Born-Global Firms Use Networks and Alliances to Overcome Constraints to Rapid Internationalization (2006)The Core Competence of the Corporation (2006)Rise of strategic nets — New modes of value creation (2007)Entrepreneurship Research on Network Processes: A Review and Ways Forward (2009)A Theory of Cognitive Dissonance (1957)The Strength of Weak Ties (1973)Exploration and Exploitation in Organizational Learning (1991)Coopetition: An Introduction to the Subject and an Agenda for Research (2007)Agent-based modeling in marketing: Guidelines for rigor (2011)THE DISCOVERY OF GROUNDED THEORY: STRATEGIES FOR QUALITATIVE RESEARCH. By Barney G. Glaser and Anselm L. Strauss. Chicago: Aldine Publishing Company, 1967. 271 pp. $6.75 (1968)Case Study Research: Design and Methods (1984)Case Study Research: Design and Methods (1991)Critical realism in case study research (2009)Forty-five years of Journal of Business Research: A bibliometric analysis (2019)Research Methods in Business Studies (2020)The Presentation of Self in Everyday Life. (1956)The Evolution of Cooperation (1981)An Integrated Model of Buyer-Seller Relationships (1995)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership (2009)The Structure of Scientific Revolutions (1963)An Organizational Learning Framework: From Intuition to Institution (1999)Analyzing the Past to Prepare for the Future: Writing a Literature Review (2002)Reconceptualizing Organizational Routines as a Source of Flexibility and Change (2003)A Theory of Cognitive Dissonance (2017)The Structure of Science (1961)Social Marketing: An Approach to Planned Social Change (1971)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Developing Buyer-Seller Relationships (1987)Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines (2008)Institutions and axioms: an extension and update of service-dominant logic (2015)Modes of Foreign Entry: A Transaction Cost Analysis and Propositions (1986)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)Critical service logic: making sense of value creation and co-creation (2012)Developing relationships in business networks (1995)Localised learning and industrial competitiveness (1999)Business Relationships and Networks: (1999)Trust and commitment influences on customer retention: insights from business-to-business services (2003)Using case methods in the study of contemporary business networks (2004)
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References

  • 2002Systematic combining: an abductive approach to case research4,931 cited
  • 1994Dyadic Business Relationships within a Business Network Context2,371 cited
  • 1995What Theory is Not1,961 cited
  • 1992Industrial networks: A new view of reality1,498 cited
  • 1984International marketing and purchasing of industrial goods800 cited
  • 2004Managing in complex business networks727 cited
  • 2002On cooperating: firms, relations and networks505 cited
  • 1983General Theories and the Fundamental Explananda of Marketing462 cited
  • 1995Business Marketing: An Interaction and Network Perspective454 cited
  • 2003Understanding brand performance measures: using Dirichlet benchmarks448 cited
  • 1984The Dirichlet: A Comprehensive Model of Buying Behaviour444 cited
  • 1991Repeat-Buying: Facts, Theory and Applications.418 cited
  • 2007Markets, market-making and marketing408 cited
  • 2006IMP – some things achieved: much more to do305 cited
  • 2009Evaluating buyer–supplier relationship–performance spirals: A longitudinal study286 cited
  • 1993Excess Behavioral Loyalty for High-Share Brands: Deviations from the Dirichlet Model for Repeat Purchasing

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