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The marketing of innovations in high‐technology companies: a network approach
16 references·1 citing·51 second hop
The marketing of innovations in high‐technology companies: a network approach (2009)The marketing of innovations in high‐tech…Building value-based branding strategies (2001)Building value-based branding…Marketing high technology: preparation, targeting, positioning, execution (2000)Marketing high technology: pr…Strategic Marketing Management (1999)Strategic Marketing ManagementMarketing in Technology-Intensive Markets: Toward a Conceptual Framework (1999)Marketing in Technology-Inten…Marketing in Technology-Intensive Markets: Toward a Conceptual Framework (1999)Marketing in Technology-Inten…“Relationship marketing” and the “markets‐as‐networks approach”—a comparative analysis of two evolving streams of research (1997)“Relationship marketing” and …Marketing Planning and Strategy (1996)Marketing Planning and Strate…Interaction, relationships and networks in business markets: an evolving perspective (1996)Interaction, relationships an…The One to One Future: Building Relationships One Customer at a Time (1995)The One to One Future: Buildi…Strategic Groups and Inter‐Firm Networks In International High‐Tech Industries (1995)Strategic Groups and Inter‐Fi…Market-Driven Management: Using The New Marketing Concept to Create a Customer-Oriented Company (1994)Market-Driven Management: Usi…Dyadic Business Relationships within a Business Network Context (1994)Dyadic Business Relationships…The lever of riches: technological creativity and economic progress (1990)The lever of riches: technolo…On Comparing Alternative Segmentation Schemes: The List of Values (LOV) and Values and Life Styles (VALS) (1990)On Comparing Alternative Segm…No business is an island: The network concept of business strategy (1989)No business is an island: The…Standardization, Compatibility, and Innovation (1985)Standardization, Compatibilit…The Co-Production of Value in an Art Market: Exploring Service Relationships (2013)The Co-Production of Value in…The Internationalization Process of the Firm—A Model of Knowledge Development and Increasing Foreign Market Commitments (1977)Transaction-Cost Economics: The Governance of Contractual Relations (1979)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Cooperation and competition in relationships between competitors in business networks (1999)Risk in supply networks (2003)Universities–industry collaboration: A systematic review (2015)Economic Action and Social Structure: The Problem of Embeddedness (1985)The Commitment-Trust Theory of Relationship Marketing (1994)Economic Action and Social Structure: The Problem of Embeddedness (2002)The relationship marketing process: communication, interaction, dialogue, value (2004)Research in relationship marketing: antecedents, traditions and integration (2006)The impact of digital technology on relationships in a business network (2017)Relationship Marketing in Consumer Markets: Antecedents and Consequences (1995)Cognitive and affective trust in service relationships (2003)A Customer Relationship Management Roadmap: What is Known, Potential Pitfalls, and Where to Go (2005)Digest of Education Statistics (2014)A Theory of Interdependent Demand for a Communications Service (1974)Monopolistic Competition with Outside Goods (1979)Network Externalities, Competition, and Compatibility (1985)Competing Technologies, Increasing Returns, and Lock-In by Historical Events (1989)A Simple Model of Herd Behavior (1992)Platform Competition in Two-Sided Markets (2003)The Presentation of Self in Everyday Life. 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this work references cited by second hop

References

  • 1985Standardization, Compatibility, and Innovation2,601 cited
  • 1994Dyadic Business Relationships within a Business Network Context2,371 cited
  • 1990The lever of riches: technological creativity and economic progress1,900 cited
  • 1989No business is an island: The network concept of business strategy1,544 cited
  • 1995The One to One Future: Building Relationships One Customer at a Time696 cited
  • 1996Interaction, relationships and networks in business markets: an evolving perspective579 cited
  • 1996Marketing Planning and Strategy228 cited
  • 1997“Relationship marketing” and the “markets‐as‐networks approach”—a comparative analysis of two evolving streams of research218 cited
  • 1990On Comparing Alternative Segmentation Schemes: The List of Values (LOV) and Values and Life Styles (VALS)192 cited
  • 1999Marketing in Technology-Intensive Markets: Toward a Conceptual Framework174 cited
  • 1994Market-Driven Management: Using The New Marketing Concept to Create a Customer-Oriented Company84 cited
  • 1999Marketing in Technology-Intensive Markets: Toward a Conceptual Framework77 cited
  • 2001Building value-based branding strategies74 cited
  • 1995Strategic Groups and Inter‐Firm Networks In International High‐Tech Industries59 cited

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2000
Marketing high technology: preparation, targeting, positioning, execution
53 cited
  • 1999Strategic Marketing Management47 cited
  • Cited by

    • 2013The Co-Production of Value in an Art Market: Exploring Service Relationships6 cited