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Applying neural computing to target marketing

6 references·16 citing·42 second hop

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Cited by

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2004The 2003 ISMS Practice Prize Winner: Optimizing Rhenania's Direct Marketing Business Through Dynamic Multilevel Modeling (DMLM) in a Multicatalog-Brand Environment81 cited

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1997

Issues and problems in applying neural computing to target marketing

80 cited

2012Direct marketing decision support through predictive customer response modeling77 cited

2012Customer event history for churn prediction: How long is long enough?77 cited

1999Customer list segmentation using the combined response model69 cited

2005Constrained optimization of data-mining problems to improve model performance: A direct-marketing application67 cited

2004Optimizing Rhenania´s Direct Marketing Business through Dynamic Multi-Level Modeling (DMLM) in a Multi-Catalog-Brand Environment61 cited

2006Response modeling with support vector regression50 cited

2001Assessing the performance of direct marketing scoring models49 cited