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Destination Brand Personality: Visitor Perceptions of a Regional Tourism Destination

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References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
1997Dimensions of Brand Personality5,056 cited
1997Dimensions of Brand Personality4,046 cited
2002Destination image analysis—a review of 142 papers from 1973 to 20001,088 cited
2000Destination Image, Self-Congruity, and Travel Behavior: Toward an Integrative Model1,060 cited
2002Cooperative branding for rural destinations1,049 cited
2003Do brand personality scales really measure brand personality?755 cited
2003Destination branding and the role of the stakeholders: The case of New Zealand530 cited
2002New Zealand, 100% Pure. The creation of a powerful niche destination brand451 cited
2001Location branding: A study of the branding practices of 12 English cities443 cited
1999The Brand-Personality Scale246 cited
2002Destination marketing organisations—Connecting the experience rather than promoting the place179 cited
2002From Brand Vision to Brand Evaluation71 cited

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2016Examining the role of destination personality and self-congruity in predicting tourist behavior107 cited
2017Destination brand personality and destination brand attachment – the involvement of self-congruence

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106 cited