Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Understanding consumers' in-store visual perception: The influence of package design features on visual attention

16 references·16 citing·42 second hopsampled

FromToDepth

this work references cited by second hop· second hop is a sample of the most-cited connections

References

1991The theory of planned behavior90,729 cited
1956The magical number seven, plus or minus two: Some limits on our capacity for processing information.17,773 cited
1994The magical number seven, plus or minus two: Some limits on our capacity for processing information.17,161 cited
1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
2001The magical number 4 in short-term memory: A reconsideration of mental storage capacity6,778 cited
1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
1999Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making2,044 cited
2003Brand Synthesis: The Multidimensionality of Brand Knowledge1,911 cited
1990The Price Knowledge and Search of Supermarket Shoppers1,118 cited
1987Advertising and Promotion Management868 cited
2009Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase816 cited
1984An Examination of Consumer Decision Making for a Common Repeat Purchase Product776 cited
1999Visual attention during brand choice: The impact of time pressure and task motivation602 cited
2004Culture on the Ground578 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

2011Search Dynamics in Consumer Choice under Time Pressure: An Eye-Tracking Study567 cited

1990The Effect of Purchase Quantity and Timing on Variety-Seeking Behavior558 cited

Cited by

2015The effect of involvement on visual attention and product choice157 cited
2022The effects of visual sustainability labels on consumer perception and behavior: A systematic review of the empirical literature154 cited
2014Is Beauty in the Aisles of the Retailer? Package Processing in Visually Complex Contexts143 cited
2015Seeking attention: an eye tracking study of in-store merchandise displays136 cited
2020Food packaging design and consumer perception of the product quality, safety, healthiness and preference122 cited
2018Is less more or a bore? Package design simplicity and brand perception: an application to Champagne114 cited
2019From desktop to supermarket shelf: Eye-tracking exploration on consumer attention and choice114 cited
2018Inside-outside: Using eye-tracking to investigate search-choice processes in the retail environment108 cited
2014The identification of viewing patterns of chocolate snack packages using eye-tracking techniques107 cited
2017Seeing is not necessarily liking: Advancing research on package design with eye-tracking100 cited
2018Do isolated packaging variables influence consumers' attention and preferences?98 cited
2017I nudge myself: Exploring ‘self‐nudging’ strategies to drive sustainable consumption behaviour87 cited
2014Decisive visual saliency and consumers׳ in-store decisions77 cited
2022Determinants of switching intention from web-based stores to retail apps: Habit as a moderator75 cited
2021Assessing Consumer Attention and Arousal Using Eye-Tracking Technology in Virtual Retail Environment70 cited
2017Unsold is unseen … or is it? Examining the role of peripheral vision in the consumer choice process using eye-tracking methodology69 cited