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Physical environment television advertisement themes: 1979 and 1989
8 references·2 citing·39 second hop
Physical environment television advertisement themes: 1979 and 1989 (1991)Physical environment television advertise…Mirror, Mirror, on the Wall, What's Unfair in the Reflections on Advertising? (1987)Mirror, Mirror, on the Wall, …The Inclusion of Social-Responsibility Themes by Magazine Advertisers: A Longitudinal Study (1986)The Inclusion of Social-Respo…The Portrayal of Blacks in Magazine Advertisements: 1950-1982 (1984)The Portrayal of Blacks in Ma…Advertising Substantiation and Advertiser Response: A Content Analysis of Magazine Advertisements (1983)Advertising Substantiation an…How the Elderly Perceive Television Commercials (1980)How the Elderly Perceive Tele…Approaching Invisibility: The Portrayal of the Elderly in Magazine Advertisements (1980)Approaching Invisibility: The…More on Content Analysis in Consumer Research (1977)More on Content Analysis in C…A Comparative Analysis of the Roles Portrayed by Women in Print Advertisements: 1958, 1970, 1972 (1976)A Comparative Analysis of the…Cobertura del medio ambiente en la televisión mexicana (2015)Cobertura del medio ambiente …El medio ambiente en la televisión española: Análisis de un año de informativos (2013)El medio ambiente en la telev…Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity (1991)Risks of communication: discourses on climate change in science, politics, and the mass media (2000)Content Analysis: An Introduction to Its Methodology (2019)Old Age in Prime Time (1974)Age Differences in Information Processing: A Perspective on the Aged Consumer (1977)Television and Aging: Is What You See What You Get? (1977)HOW OLDER PERSONS ARE PORTRAYED IN TELEVISION ADVERTISING: IMPLICATIONS FOR EDUCATORS (1983)What services marketers need to know about the mobility‐ disabled consumer (1996)(Mis)Representations of older consumers in advertising: stigma and inadequacy in ageing societies (2020)An Analysis of Information Content in Television Advertising (1977)Content Analysis in Consumer Research (1977)Advertising Strategies and Information Content in American and Swedish Advertising (1987)A Content Analysis of the Portrayal of Mature Individuals in Television Commercials (1997)The Information Content of Mutual Fund Print Advertising (2003)Advances in Consumer Research (2025)Understanding Attitudes and Predicting Social Behavior (1980)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Dimensionality of Beliefs toward Advertising in General (1989)Advertising and Cultural Values: Reflections in the Distorted Mirror (1990)Towards a history of critical marketing studies (2010)Social Marketing: An Approach to Planned Social Change (1971)A Review of Methods Utilized in Measuring Affect, Feelings, and Emotion in Advertising (1991)The communication of social responsibility by US banks (2004)The Impact of Program Environment on Recall of Humorous Television Commercials (1979)A Question of Quality: How Journalists and News Sources Evaluate Coverage of Environmental Risk (1990)MASS MEDIA PREFERENCES IN DISASTER: A STUDY OF HURRICANE DANNY (1998)The Effects of Mass Communication (1962)Sex Role Portrayals in Advertising (1977)In the Pages of Ms.: Sex Role Portrayals of Women in Advertising (1990)Replications and extensions in marketing: Rarely published but quite contrary (1994)The depiction of senior citizens in magazine advertisements: A content analysis (1992)Shopping for a better world? An interpretive study of the potential for ethical consumption within the older market (2004)The invisible majority? Older models in UK television advertising (2006)Racial Stereotypes From the Days of American Slavery: A Continuing Legacy1 (1995)Formation and change of ethnic and national stereotypes: An integrative model (1997)A YEAR IN THE LIFE OF THE AFRICAN-AMERICAN MALE IN ADVERTISING: A Content Analysis (2006)Form versus Content in Predicting Starch Scores (1980)Assessment of Interjudge Reliability in the Open-Ended Questions Coding Process (2006)Exploring the use of content analysis methodology in consumer research (2020)
this work references cited by second hop

References

  • 1976A Comparative Analysis of the Roles Portrayed by Women in Print Advertisements: 1958, 1970, 1972238 cited
  • 1987Mirror, Mirror, on the Wall, What's Unfair in the Reflections on Advertising?207 cited
  • 1980Approaching Invisibility: The Portrayal of the Elderly in Magazine Advertisements86 cited
  • 1984The Portrayal of Blacks in Magazine Advertisements: 1950-198283 cited
  • 1980How the Elderly Perceive Television Commercials61 cited
  • 1983Advertising Substantiation and Advertiser Response: A Content Analysis of Magazine Advertisements58 cited
  • 1986The Inclusion of Social-Responsibility Themes by Magazine Advertisers: A Longitudinal Study37 cited
  • 1977More on Content Analysis in Consumer Research36 cited

Cited by

  • 2015Cobertura del medio ambiente en la televisión mexicana10 cited
  • 2013El medio ambiente en la televisión española: Análisis de un año de informativos8 cited

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