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A Characterization of Retailer Response to Manufacturer Trade Deals
9 references·16 citing·43 second hop
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this work references cited by second hop

References

  • 1989Handbooks in operations research and management science2,388 cited
  • 1983A Logit Model of Brand Choice Calibrated on Scanner Data1,806 cited
  • 1986Comparative Statics for Oligopoly720 cited
  • 1995Determinants of Store-Level Price Elasticity547 cited
  • 1994Retail Pricing and Advertising Strategies434 cited
  • 1983A Note on the Effect of Cost Changes on Prices330 cited
  • 2023The Strategy and Tactics of Pricing221 cited
  • 1991An Analysis of the Tradeoff between Advertising and Price Discounting201 cited
  • 1990Manufacturer Trade Deals and Retail Price Promotions120 cited

Cited by

  • 2005Competition in Multiechelon Assembly Supply Chains97 cited
  • 2001Do models of vertical strategic interaction for national and store brands meet the market test?84 cited
  • 2007How retailer and competitor decisions drive the long-term effectiveness of manufacturer promotions for fast moving consumer goods82 cited
  • 2010Empirical models of manufacturer-retailer interaction: A review and agenda for future research77 cited
  • 2010Alliance Formation Among Perfectly Complementary Suppliers in a Price-Sensitive Assembly System76 cited
  • 2009Optimal Pricing and Rebate Strategies in a Two‐Level Supply Chain

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74 cited
  • 2001Effectiveness of Trade Promotions: Analyzing the Determinants of Retail Pass Through72 cited
  • 2008Sales Promotion Models70 cited
  • 2001Retailer's response to special sales: price discount vs. trade credit65 cited
  • 2009Channel Pass-Through of Trade Promotions64 cited
  • 2005Retailer's Response to Alternate Manufacturer's Incentives Under a Single‐Period, Price‐Dependent, Stochastic‐Demand Framework*63 cited
  • 2016New Product Design under Channel Acceptance: Brick‐and‐Mortar, Online‐Exclusive, or Brick‐and‐Click62 cited
  • 2006Pricing and volume discounting for a dominant retailer with uncertain manufacturing cost information61 cited
  • 2007Empirical Analysis of Budget and Allocation of Trade Promotions in the U.S. Supermarket Industry61 cited
  • 2005Predicting Competitive Response to a Major Policy Change: Combining Game-Theoretic and Empirical Analyses58 cited
  • 2010The Dilemma of Pull and Push-Price Promotions☆56 cited