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A Two‐Period Repeated Game Advertising Investment Model for Oligopolistic Markets with an Application to the Beer Industry*
16 references·0 citing·48 second hop
A Two‐Period Repeated Game Advertising Investment Model for Oligopolistic Markets with an Application to the Beer Industry* (1995)A Two‐Period Repeated Game Advertising In…Empirical Analysis of Closed-Loop Duopoly Advertising Strategies (1992)Empirical Analysis of Closed-…Diagnosing competitive reactions using (aggregated) scanner data (1992)Diagnosing competitive reacti…An Empirical Investigation of Advertising Strategies in a Dynamic Duopoly (1992)An Empirical Investigation of…Market response models: Econometric and time series analysis (1991)Market response models: Econo…Multiproduct Advertising Budgeting (1990)Multiproduct Advertising Budg…Competitive dynamic advertising (1989)Competitive dynamic advertisi…Modeling Asymmetric Competition (1988)Modeling Asymmetric Competiti…Estimating Continuous Time Advertising-Sales Models (1986)Estimating Continuous Time Ad…"Leveraged" Decision Making in Advertising: The Flat Maximum Principle and Its Implications (1986)"Leveraged" Decision Making i…“Leveraged” Decision Making in Advertising: The Flat Maximum Principle and Its Implications (1986)“Leveraged” Decision Making i…Conjectural variations strategies in accelerated cournot games (1985)Conjectural variations strate…A Model of Advertising Competition (1985)A Model of Advertising Compet…Optimal Product Line Pricing: The Influence of Elasticities and Cross-Elasticities (1984)Optimal Product Line Pricing:…Economics and the Competitive Process (1979)Economics and the Competitive…Econometric Measurement of the Duration of Advertising Effect on Sales (1976)Econometric Measurement of th…Optimal marketing behavior in oligopoly (1975)Optimal marketing behavior in…An Operations-Research Study of Sales Response to Advertising (1957)Reexamination of the perfectness concept for equilibrium points in extensive games (1975)Dynamic Noncooperative Game Theory (1982)Investigating the Sensitivity of Equilibrium Profits to Advertising Dynamics and Competitive Effects (1993)Differential game models of advertising competition (1995)Optimal Advertising and Pricing in a New-Product Adoption Model (2008)Nonzero-sum differential games (1969)Optimal Advertising Policy Under Dynamic Conditions (1976)Competitive Advertising Under Uncertainty: A Stochastic Differential Game Approach (2004)Generic and Brand Advertising Strategies in a Dynamic Duopoly (2005)The Diffusion of Services (2009)The Measurement of Meaning (1957)The Concept of the Marketing Mix (1964)Testing for Serial Correlation in Least-Squares Regression When Some of the Regressors are Lagged Dependent Variables (1970)Toward a theory of competitive market signaling: A research agenda (1991)The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research (2004)Investigating Causal Relations by Econometric Models and Cross-spectral Methods (1969)Some recent development in a concept of causality (1988)Building Models for Marketing Decisions (2000)Marketing management: analysis. planning. implementation and control (2000)The Category-Demand Effects of Price Promotions (2001)Advertising, Research and Development, and Systematic Risk of the Firm (2006)Individual Choice Behavior (1962)Oligopoly and the Theory of Games. (1978)Market Response Models: Econometric and Time Series Analysis (1989)Price-Induced Patterns of Competition (1989)Competitor Analysis and Interfirm Rivalry: Toward A Theoretical Integration (1996)Measuring Marketing Productivity: Current Knowledge and Future Directions (2004)A Model of Advertising and Product Quality (1978)Feature Article—Aggregate Advertising Models: The State of the Art (1979)First-mover advantages (1988)New Product Diffusion Models in Marketing: A Review and Directions for Research (1990)New Product Diffusion Models in Marketing: A Review and Directions for Research (1991)The Distributed Lag Between Capital Appropriations and Expenditures (1965)Distributed Lags: A Survey (1967)The Measurement and Determinants of Brand Equity: A Financial Approach (1993)The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice (1997)How Advertising Works: What Do We Really Know? (1999)American Economic Review (2019)A Theory of Dynamic Oligopoly, I: Overview and Quantity Competition with Large Fixed Costs (1988)Game Theory with Applications to Economics (1992)Estimating Market Power and Strategies (2007)Building Brand Awareness in Dynamic Oligopoly Markets (2008)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)Brands and Branding: Research Findings and Future Priorities (2006)I Won the Auction But Don't Want the Prize (1983)IN SEARCH OF THE WINNER'S CURSE (1984)Chapter 29 Game theory models of peace and war (1994)
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References

  • 1976Econometric Measurement of the Duration of Advertising Effect on Sales679 cited
  • 1991Market response models: Econometric and time series analysis370 cited
  • 1988Modeling Asymmetric Competition186 cited
  • 1992An Empirical Investigation of Advertising Strategies in a Dynamic Duopoly184 cited
  • 1989Competitive dynamic advertising159 cited
  • 1992Empirical Analysis of Closed-Loop Duopoly Advertising Strategies145 cited
  • 1992Diagnosing competitive reactions using (aggregated) scanner data143 cited
  • 1975Optimal marketing behavior in oligopoly142 cited
  • 1985A Model of Advertising Competition140 cited
  • 1979Economics and the Competitive Process129 cited
  • 1984Optimal Product Line Pricing: The Influence of Elasticities and Cross-Elasticities118 cited
  • 1990Multiproduct Advertising Budgeting114 cited
  • 1986Estimating Continuous Time Advertising-Sales Models84 cited
  • 1986“Leveraged” Decision Making in Advertising: The Flat Maximum Principle and Its Implications57 cited
  • 1986"Leveraged" Decision Making in Advertising: The Flat Maximum Principle and Its Implications43 cited
  • 1985

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Conjectural variations strategies in accelerated cournot games
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