Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Effects of pricing and promotion on consumer perceptions: it depends on how you frame it

15 references·16 citing·36 second hop

FromToDepth

this work references cited by second hop

References

1985Mental Accounting and Consumer Choice4,875 cited
2008Mental Accounting and Consumer Choice3,415 cited
1998All Frames Are Not Created Equal: A Typology and Critical Analysis of Framing Effects2,592 cited
1989The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review1,461 cited
1998The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions1,299 cited
1985Mental Accounting and Consumer Choice / Теория ментального учета и потребительский выбор1,250 cited
1998The Roles of Price, Performance, and Expectations in Determining Satisfaction in Service Exchanges1,110 cited
1998The Effects of Price-Comparison Advertising on Buyers' Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions994 cited
1990Sales Promotion: Concepts, Methods and Strategies846 cited
1971Price, brand name, and product composition characteristics as determinants of perceived quality.676 cited
1988The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search489 cited
1997Framing the Deal: The Role of Restrictions in Accentuating Deal Value422 cited
1978Impact of Deals and Deal Retraction on Brand Switching405 cited
1994EDLP, Hi-Lo, and Margin Arithmetic

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

369 cited

1989Contextual Influences on Perceptions of Merchant-Supplied Reference Prices365 cited

Cited by

2014How Brand Awareness Relates to Market Outcome, Brand Equity, and the Marketing Mix271 cited
2006The effect of sales promotion on post-promotion brand preference: A meta-analysis264 cited
2007Retailing research: Past, present, and future264 cited
2007Embedded Premium Promotion: Why It Works and How to Make It More Effective255 cited
2011When Shelf-Based Scarcity Impacts Consumer Preferences188 cited
2005No One Wants to Look Cheap: Trade‐Offs Between Social Disincentives and the Economic and Psychological Incentives to Redeem Coupons171 cited
2008Hotel revenue management and the Internet: The effect of price presentation strategies on customers’ willingness to book163 cited
2007Persuasion knowledge and consumer reactions to pricing tactics151 cited
2013Effects of price framing on consumers’ perceptions of online dynamic pricing practices146 cited
2009Effectiveness of price discounts and premium promotions141 cited
2011I Have Paid Less Than You! The Emotional and Behavioral Consequences of Advantaged Price Inequality131 cited
2011Effects of Expiration Date-Based Pricing on Brand Image Perceptions130 cited
2011The long‐term effects of sales promotions on brand attitude across monetary and non‐monetary promotions112 cited
2009The moderating role of price consciousness on the effectiveness of price discounts and premium promotions108 cited
2021Factors affecting customer satisfaction on online shopping holiday108 cited
2014Pricing practices: A critical review of their effects on consumer perceptions and behaviour106 cited