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THE USE OF MARKETING POSITIONS IN GOVERNMENT DEPARTMENTS'AND PUBLIC SECTOR ORGANISATIONS IN AUSTRALIA
13 references·0 citing·27 second hop
THE USE OF MARKETING POSITIONS IN GOVERNMENT DEPARTMENTS'AND PUBLIC SECTOR ORGANISATIONS IN AUSTRALIA (1993)THE USE OF MARKETING POSITIONS IN GOVERNM…Australian Public Sector Management (1996)Australian Public Sector Mana…Reinventing government: how the entrepreneurial spirit is transforming the public sector (1993)Reinventing government: how t…Public sector management in Australia (1992)Public sector management in A…The rediscovery of the marketing concept (1988)The rediscovery of the market…Marketing's Domain (1984)Marketing's DomainApplying marketing principles to social causes (1984)Applying marketing principles…Marketing as Exchange (1975)Marketing as ExchangeMarketing Management: Analysis, Planning and Control (1973)Marketing Management: Analysi…A Generic Concept of Marketing (1972)A Generic Concept of MarketingSocial Marketing: An Approach to Planned Social Change (1971)Social Marketing: An Approach…Broadening the Concept of Marketing. Too Far (1969)Broadening the Concept of Mar…Broadening the Concept of Marketing (1969)Broadening the Concept of Mar…Marketing definitions : a glossary of marketing terms (1960)Marketing definitions : a glo…Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)The Effect of a Market Orientation on Business Profitability (1990)Market Orientation: Antecedents and Consequences (1993)Relational network brands: Towards a conceptual model of place brands (2004)Brand marketing for creating brand value based on a MCDM model combining DEMATEL with ANP and VIKOR methods (2011)Stakeholder marketing: a definition and conceptual framework (2011)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)The External Control of Organizations. (1978)Developing Buyer-Seller Relationships (1987)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Understanding Service Convenience (2002)Service-dominant logic: continuing the evolution (2007)The “new public management” in the 1980s: Variations on a theme (1995)Reframing public participation: strategies for the 21st century (2004)Public Value Governance: Moving Beyond Traditional Public Administration and the New Public Management (2014)General Theories and the Fundamental Explananda of Marketing (1983)The Critical Contribution of Social Marketing (2003)A history of schools of marketing thought (2005)The Changing Role of Marketing in the Corporation (1992)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)Residents' perceptions on tourism impacts (1992)Consumer Value: A Framework for Analysis and Research (1999)Accountability for environmental performance of the Australian Commonwealth public sector (1997)The relationship between resource dependence and market orientation (2006)Some Like it Non-Financial … (2012)
this work references cited by second hop

References

  • 1993Reinventing government: how the entrepreneurial spirit is transforming the public sector3,317 cited
  • 1973Marketing Management: Analysis, Planning and Control2,439 cited
  • 1971Social Marketing: An Approach to Planned Social Change1,780 cited
  • 1969Broadening the Concept of Marketing1,762 cited
  • 1975Marketing as Exchange1,648 cited
  • 1972A Generic Concept of Marketing1,427 cited
  • 1988The rediscovery of the marketing concept679 cited
  • 1969Broadening the Concept of Marketing. Too Far287 cited
  • 1960Marketing definitions : a glossary of marketing terms217 cited
  • 1992Public sector management in Australia145 cited
  • 1996Australian Public Sector Management86 cited
  • 1984Marketing's Domain52 cited
  • 1984Applying marketing principles to social causes24 cited

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