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Print advertising: Executional factors and the RPB Grid
15 references·0 citing·48 second hop
Print advertising: Executional factors and the RPB Grid (2011)Print advertising: Executional factors an…Marketing Communications: theory and applications (2005)Marketing Communications: the…Information Content and Consumer Readership of Print Ads: A Comparison of Search and Experience Products (2004)Information Content and Consu…Ad processing and persuasion: The role of brand identification (1998)Ad processing and persuasion:…Assessing the Use and Impact of Humor on Advertising Effectiveness: A Contingency Approach (1997)Assessing the Use and Impact …The Use and Effect of Humor in Different Advertising Media (1995)The Use and Effect of Humor i…A Better Advertising Planning Grid (1991)A Better Advertising Planning…Reliability of Nominal Data Based on Qualitative Judgments (1989)Reliability of Nominal Data B…Print Ad Recognition Readership Scores: An Information Processing Perspective (1988)Print Ad Recognition Readersh…Advertising and Promotion Management (1987)Advertising and Promotion Man…Advertising and consumer psychology (1983)Advertising and consumer psyc…How Advertising Works: A Planning Model (1982)How Advertising Works: A Plan…Predicting Starch Scores (1981)Predicting Starch ScoresThe Effectiveness of Industrial Print Advertisements across Product Categories (1980)The Effectiveness of Industri…Form versus Content in Predicting Starch Scores (1980)Form versus Content in Predic…Measuring Advertising Readership & Results (1967)Measuring Advertising Readers…Information and Consumer Behavior (1970)On the Evaluation of Structural Equation Models (1988)VARYING THE CONTENT OF JOB ADVERTISEMENTS: The Effects of Message Specificity (2006)Comprehension and Assessment of Product Reviews: A Review-Product Congruity Proposition (2013)Too Popular to Ignore: The Influence of Online Reviews on Purchase Intentions of Search and Experience Products (2013)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)The Handbook of Social Psychology (1969)Humour effect on memory and attitude: moderating role of product involvement (2003)Responses to Humorous ADS: Does Audience Involvement Matter? (2006)The Influence of Humor Strength and Humor—Message Relatedness on Ad Memorability: A Dual Process Model (2007)Jokes and their Relation to the Unconscious 1905 (2024)Advances in Consumer Research (2025)A Coefficient of Agreement for Nominal Scales (1960)The Measurement of Observer Agreement for Categorical Data (1977)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Rethinking validity and reliability in content analysis (1999)Validation Guidelines for IS Positivist Research (2004)Word of mouth communication within online communities: Conceptualizing the online social network (2007)Designing Research for Application (1981)The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and its Subareas over Time (2003)Advertising corporate social responsibility initiatives to communicate corporate image (2009)Comparing perceptions of marketing communication channels (2011)Generating brand awareness in Online Social Networks (2015)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Advances in Consumer Research (1983)The Effect of Sampling Error on Convergence, Improper Solutions, and Goodness-of-Fit Indices for Maximum Likelihood Confirmatory Factor Analysis (1984)Designing Visual Recognition for the Brand* (2009)Computer Aided Design of Experiments (1969)E-Customization (2003)The Impact of Content and Design Elements on Banner Advertising Click-through Rates (2003)Persuasive Design of Destination Web Sites: An Analysis of First Impression (2008)A Model for Predictive Measurements of Advertising Effectiveness (1961)Innovative Behavior and Communication (1972)Consumer Decision Making-Fact or Fiction? (1979)Household store brand proneness: A framework (1996)An assessment of consumers product, purchase decision, advertising and consumption involvement in fashion clothing (2000)Customer engagement: the construct, antecedents, and consequences (2016)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Communication and Persuasion (1986)A meta-analysis of humor in advertising (2008)The influences of electronic word‐of‐mouth message appeal and message source credibility on brand attitude (2011)Like, comment, and share on Facebook: How each behavior differs from the other (2017)The complex relationship between consumer satisfaction and brand loyalty (1995)The C-OAR-SE procedure for scale development in marketing (2002)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)The Elaboration Likelihood Model of Persuasion (1986)AN INTEGRATIVE MODEL OF TOURISTS’ INFORMATION SEARCH BEHAVIOR (2004)E-S-QUAL (2004)
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References

  • 1989Reliability of Nominal Data Based on Qualitative Judgments1,575 cited
  • 1987Advertising and Promotion Management868 cited
  • 1982How Advertising Works: A Planning Model552 cited
  • 1983Advertising and consumer psychology439 cited
  • 1991A Better Advertising Planning Grid310 cited
  • 2005Marketing Communications: theory and applications207 cited
  • 1997Assessing the Use and Impact of Humor on Advertising Effectiveness: A Contingency Approach176 cited
  • 2004Information Content and Consumer Readership of Print Ads: A Comparison of Search and Experience Products162 cited
  • 1988Print Ad Recognition Readership Scores: An Information Processing Perspective162 cited
  • 1980The Effectiveness of Industrial Print Advertisements across Product Categories142 cited
  • 1995The Use and Effect of Humor in Different Advertising Media112 cited
  • 1980Form versus Content in Predicting Starch Scores100 cited
  • 1967Measuring Advertising Readership & Results46 cited
  • 1981Predicting Starch Scores32 cited
  • 1998Ad processing and persuasion: The role of brand identification23 cited

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