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An internationally focused synthesised marketing strategy underpinned by qualitative research
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References

  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1994The Capabilities of Market-Driven Organizations6,532 cited
  • 2000What is strategy5,834 cited
  • 1973Marketing Management: Analysis, Planning and Control2,439 cited
  • 2004Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause2,019 cited
  • 1984Strategic Market Management1,271 cited
  • 2006The resilient enterprise: overcoming vulnerability for competitive advantage1,207 cited
  • 1999A Meta-Analysis of Satisfaction in Marketing Channel Relationships1,089 cited
  • 1999Marketing in the Network Economy1,067 cited
  • 1997Reflections on gaining competitive advantage through customer value941 cited
  • 1994Making Relationship Marketing Operational788 cited
  • 2002Online Surveys in Marketing Research595 cited
  • 1996Relationship marketing: strategic and tactical implications581 cited
  • 2002The mobile commerce value chain: analysis and future developments525 cited
  • 2003A conceptual model of supply chain flexibility511 cited
  • 1994Marketing Management and Strategy

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