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Advertising? Yes Please, But Only When It’s My Choice
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Advertising? Yes Please, But Only When It’s My Choice (2007)Advertising? Yes Please, But Only When It…Oracles on “Advertising”: Searching for a Definition (2002)Oracles on “Advertising”: Sea…Living with Ambivalence (2001)Living with AmbivalencePublic Attitudes Toward Advertising: More Favorable Than You Might Think (1998)Public Attitudes Toward Adver…CONSUMER PERCEPTIONS OF ADVERTISING CLUTTER AND ITS IMPACT ACROSS VARIOUS MEDIA (1998)CONSUMER PERCEPTIONS OF ADVER…Attitudes to Advertising: A Review of British and American Research (1995)Attitudes to Advertising: A R…Public Assessment of TV Advertising: Faint Praise and Harsh Criticism (1994)Public Assessment of TV Adver…Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising (1993)Here's the Beef: Factors, Det…Functional and Belief Dimensions of Attitudes to Television Advertising: Implications for Copytesting (1992)Functional and Belief Dimensi…The Dimensionality of Beliefs toward Advertising in General (1989)The Dimensionality of Beliefs…Public Attitudes towards Advertising (1984)Public Attitudes towards Adve…Generalized and Personalized Attitudes toward Advertising's Social and Economic Effects (1982)Generalized and Personalized …Massmedier : en bok om press, radio, och tv (1980)Massmedier : en bok om press,…Advertising in America: The Consumer View (1969)Advertising in America: The C…The Impact of Television Advertising: Learning Without Involvement (1965)Attitude toward the AD as a Mediator of Consumer Brand Choice (1981)The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)Survey of Internet users' attitudes toward Internet advertising (1999)The Effects of Negative Political Advertisements: A Meta-Analytic Assessment (1999)Journal of International Business Studies (1975)The History and Development of Advertising (2000)Facebook versus television: advertising value perceptions among females (2012)Why smartphone advertising attracts customers: A model of Web advertising, flow, and personalization (2014)An Experimental Application of the DELPHI Method to the Use of Experts (1963)The American Heritage Dictionary of the English Language (1970)Advertising And Promotion: Integrated Marketing Communications Perspective (1997)The Influence of Home Page Complexity on Consumer Attention, Attitudes, and Purchase Intent (2006)If Advertising Won't Die, What Will It Be? Toward a Working Definition of Advertising (2016)Advertising in the Metaverse: Research Agenda (2021)Advertising in America: The consumer view (1969)Student Attitudes toward Advertising: Institution vs. Instrument (1980)Design and Validation of an Instrument for Measuring Advertising Effectiveness in the Printed Media (1999)Are sex and death taboos in advertising? (2006)Advertising as Information (1974)Social Comparison and the Idealized Images of Advertising (1991)The Development and Testing of a Measure of Skepticism Toward Environmental Claims in Marketers' Communications (1998)The Defensive Consumer: Advertising Deception, Defensive Processing, and Distrust (2007)Advances in Consumer Research (2025)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Understanding Attitudes and Predicting Social Behavior (1980)Friends, Fans, and Followers: Do Ads Work on Social Networks? (2011)Predicting positive user responses to social media advertising: The roles of emotional appeal, informativeness, and creativity (2016)The Economics of Information (1961)A Theory of the Allocation of Time (1965)Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising (1987)Sponsorship and advertising: A comparison of consumer perceptions (2001)Advertainment or Adcreep Game Players’ Attitudes toward Advertising and Product Placements in Computer Games (2004)Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence (2002)WHY DO PEOPLE AVOID ADVERTISING ON THE INTERNET? (2004)Determinants of Perceived Web Site Interactivity (2008)Cyberspace Advertising vs. Other Media: Consumer vs. Mature Student Attitudes (2001)Consumer Attitudes Toward Mobile Advertising: An Empirical Study (2004)How smartphone advertising influences consumers' purchase intention (2018)Social media engagement behaviour: a uses and gratifications perspective (2015)
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References

  • 1993Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising620 cited
  • 1998Public Attitudes Toward Advertising: More Favorable Than You Might Think543 cited
  • 2002Oracles on “Advertising”: Searching for a Definition338 cited
  • 1969Advertising in America: The Consumer View300 cited
  • 1994Public Assessment of TV Advertising: Faint Praise and Harsh Criticism286 cited
  • 1998CONSUMER PERCEPTIONS OF ADVERTISING CLUTTER AND ITS IMPACT ACROSS VARIOUS MEDIA222 cited
  • 1989The Dimensionality of Beliefs toward Advertising in General195 cited
  • 1992Functional and Belief Dimensions of Attitudes to Television Advertising: Implications for Copytesting184 cited
  • 1984Public Attitudes towards Advertising129 cited
  • 1982Generalized and Personalized Attitudes toward Advertising's Social and Economic Effects93 cited
  • 1995Attitudes to Advertising: A Review of British and American Research82 cited
  • 2001Living with Ambivalence71 cited
  • 1980Massmedier : en bok om press, radio, och tv28 cited

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