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Responses to Humorous Advertising: The Moderating Effect of Need for Cognition
16 references·16 citing·36 second hopsampled
Responses to Humorous Advertising: The Moderating Effect of Need for Cognition (1996)Responses to Humorous Advertising: The Mo…Advances in Consumer Research (2025)Advances in Consumer ResearchAntecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis (1992)Antecedents and Consequences …An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of t…An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of t…The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Role of Attitude toward t…The Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Mo…Central and peripheral routes to persuasion: An individual difference perspective. (1986)Central and peripheral routes…Affective Responses Mediating Acceptance of Advertising (1986)Affective Responses Mediating…The Efficient Assessment of Need for Cognition (1984)The Efficient Assessment of N…Effects of need for cognition on message evaluation, recall, and persuasion. (1983)Effects of need for cognition…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Advances in Consumer Research (1983)Advances in Consumer ResearchThe need for cognition. (1982)The need for cognition.Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Are Product Attribute Beliefs…Current issues and research in advertising (1978)Current issues and research i…Cognitive Learning, Cognitive Response to Persuasion, and Attitude Change (1968)Cognitive Learning, Cognitive…Way to success: Understanding top streamer's popularity and influence from the perspective of source characteristics (2021)Way to success: Understanding…The role of emotions and conflicting online reviews on consumers' purchase intentions (2018)The role of emotions and conf…The effect of web advertising visual design on online purchase intention: An examination across gender (2016)The effect of web advertising…The effects of individualism–collectivism cultural orientation on eWOM information (2014)The effects of individualism–…When do consumers buy online product reviews? Effects of review quality, product type, and reviewer’s photo (2013)When do consumers buy online …Missing Ingredients in Metaphor Advertising: The Right Formula of Metaphor Type, Product Type, and Need for Cognition (2013)Missing Ingredients in Metaph…Impact of informational factors on online recommendation credibility: The moderating role of source credibility (2013)Impact of informational facto…Is This Review Believable? A Study of Factors Affecting the Credibility of Online Consumer Reviews from an ELM Perspective (2012)Is This Review Believable? A …The Impact of Comedic Violence on Viral Advertising Effectiveness (2010)The Impact of Comedic Violenc…The Privileged Role of the Late-Night Joke: Exploring Humor's Role in Disrupting Argument Scrutiny (2008)The Privileged Role of the La…One “Nation,” Under Stephen? The Effects of The Colbert Report on American Youth (2008)One “Nation,” Under Stephen? …The Influence of Humor Strength and Humor—Message Relatedness on Ad Memorability: A Dual Process Model (2007)The Influence of Humor Streng…Responses to Humorous ADS: Does Audience Involvement Matter? (2006)Responses to Humorous ADS: Do…EFFECTS OF INTERACTIVITY IN A WEB SITE: The Moderating Effect of Need for Cognition (2005)EFFECTS OF INTERACTIVITY IN A…When Does Humor Enhance or Inhibit Ad Responses? - The Moderating Role Of The Need For Humor (2003)When Does Humor Enhance or In…Humour effect on memory and attitude: moderating role of product involvement (2003)Humour effect on memory and a…The achievement motive (1953)The Psychology of Interpersonal Relations. (1958)Political conservatism as motivated social cognition. (2003)Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies (2012)A Theory of Cognitive Dissonance (2017)Statistical principles in experimental design. 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(1977)Feeling and thinking: Preferences need no inferences. (1980)Attitudes, Traits, and Actions: Dispositional Prediction of Behavior in Personality and Social Psychology (1987)Scepticism and uncertainty about climate change: Dimensions, determinants and change over time (2011)This Just In: Fake News Packs A Lot In Title, Uses Simpler, Repetitive Content in Text Body, More Similar To Satire Than Real News (2017)The Elaboration Likelihood Model of Persuasion (1986)Development and validation of the penn state worry questionnaire (1990)The benefits of being present: Mindfulness and its role in psychological well-being. (2003)The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands (2000)Customer perceived value, satisfaction, and loyalty: The role of switching costs (2004)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)Consumer Evaluations of Brand Extensions (1990)Understanding Customer Experience Throughout the Customer Journey (2016)Customer Contributions to Quality: A Different View of the Customer-Oriented Firm (1996)Destination Image, Self-Congruity, and Travel Behavior: Toward an Integrative Model (2000)What is Interactivity and is it Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness (2002)
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References

  • 2025Advances in Consumer Research13,264 cited
  • 1982The need for cognition.5,357 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1986The Elaboration Likelihood Model of Persuasion3,202 cited
  • 1984The Efficient Assessment of Need for Cognition2,911 cited
  • 1983Advances in Consumer Research2,879 cited
  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited
  • 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,953 cited
  • 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,472 cited
  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context1,310 cited
  • 1986Affective Responses Mediating Acceptance of Advertising1,076 cited
  • 1986Central and peripheral routes to persuasion: An individual difference perspective.1,068 cited
  • 1992Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis1,007 cited
  • 1968Cognitive Learning, Cognitive Response to Persuasion, and Attitude Change1,001 cited

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1978
Current issues and research in advertising
940 cited
  • 1983Effects of need for cognition on message evaluation, recall, and persuasion.849 cited
  • Cited by

    • 2012Is This Review Believable? A Study of Factors Affecting the Credibility of Online Consumer Reviews from an ELM Perspective409 cited
    • 2005EFFECTS OF INTERACTIVITY IN A WEB SITE: The Moderating Effect of Need for Cognition389 cited
    • 2013When do consumers buy online product reviews? Effects of review quality, product type, and reviewer’s photo380 cited
    • 2021Way to success: Understanding top streamer's popularity and influence from the perspective of source characteristics375 cited
    • 2016The effect of web advertising visual design on online purchase intention: An examination across gender297 cited
    • 2008The Privileged Role of the Late-Night Joke: Exploring Humor's Role in Disrupting Argument Scrutiny235 cited
    • 2013Impact of informational factors on online recommendation credibility: The moderating role of source credibility212 cited
    • 2018The role of emotions and conflicting online reviews on consumers' purchase intentions183 cited
    • 2003When Does Humor Enhance or Inhibit Ad Responses? - The Moderating Role Of The Need For Humor178 cited
    • 2013Missing Ingredients in Metaphor Advertising: The Right Formula of Metaphor Type, Product Type, and Need for Cognition167 cited
    • 2007The Influence of Humor Strength and Humor—Message Relatedness on Ad Memorability: A Dual Process Model147 cited
    • 2006Responses to Humorous ADS: Does Audience Involvement Matter?145 cited
    • 2008One “Nation,” Under Stephen? The Effects of The Colbert Report on American Youth131 cited
    • 2003Humour effect on memory and attitude: moderating role of product involvement131 cited
    • 2014The effects of individualism–collectivism cultural orientation on eWOM information131 cited
    • 2010The Impact of Comedic Violence on Viral Advertising Effectiveness130 cited