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Management of a luxury brand: dimensions and sub-variables from a case study of LVMH
16 references·5 citing·46 second hop
Management of a luxury brand: dimensions and sub-variables from a case study of LVMH (2014)Management of a luxury brand: dimensions …The specificity of luxury management: Turning marketing upside down (2009)The specificity of luxury man…The anatomy of the luxury fashion brand (2009)The anatomy of the luxury fas…New luxury brand positioning and the emergence of Masstige brands (2009)New luxury brand positioning …Managing the growth tradeoff: Challenges and opportunities in luxury branding (2009)Managing the growth tradeoff:…Luxury brand marketing – The experience is everything! (2009)Luxury brand marketing – The …Co-creating value for luxury brands (2009)Co-creating value for luxury …Aesthetics and Ephemerality: Observing and Preserving the Luxury Brand (2009)Aesthetics and Ephemerality: …Impact of Personal Orientation on Luxury-Brand Purchase Value: An International Investigation (2005)Impact of Personal Orientatio…Measuring perceptions of brand luxury (2004)Measuring perceptions of bran…Core value‐based corporate brand building (2003)Core value‐based corporate br…Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog (2001)Corporate identity, corporate…Are the strategic stars aligned for your corporate brand? (2001)Are the strategic stars align…Consuming luxury brands: The relevance of the ‘Rarity Principle’ (2000)Consuming luxury brands: The …Experiential Marketing (1999)Experiential MarketingA Review and a Conceptual Framework of Prestige-Seeking Consumer Behavior (1999)A Review and a Conceptual Fra…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Battling for consumer memory: Assessing brand exclusiveness and brand dominance from citation-list (2022)Battling for consumer memory:…An exploratory study of Thai consumers’ perceptions of “conspicuousness”: a case of luxury handbags (2018)An exploratory study of Thai …Louis Vuitton’s Art-Based Strategy to Communicate Exclusivity and Prestige (2017)Louis Vuitton’s Art-Based Str…Corporate Sustainability in Fashion and Luxury Companies (2016)Corporate Sustainability in F…A luxury brand management framework built from historical review and case study analysis (2015)A luxury brand management fra…Qualitative Data Analysis: An Expanded Sourcebook (1994)Case Study Research (2004)Customer experience quality: an exploration in business and consumer contexts using repertory grid technique (2010)Customer co-creation of travel services: The role of company support and customer satisfaction with the co-creation performance (2012)YouTube vloggers' influence on consumer luxury brand perceptions and intentions (2016)Distinction: A Social Critique of the Judgement of Taste* (2018)Case Study Research: Design and Methods (1984)Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Effects of brand love, personality and image on word of mouth (2012)Mapping the luxury research landscape: A bibliometric citation analysis (2016)Customers’ motivation to engage with luxury brands on social media (2020)KEEPING AN EYE ON THE MIRROR: IMAGE AND IDENTITY IN ORGANIZATIONAL ADAPTATION. (1991)Alumni and their alma mater: A partial test of the reformulated model of organizational identification (1992)Building Strong Brands (1995)Corporate brands: what are they? What of them? (2003)From city marketing to city branding: Towards a theoretical framework for developing city brands (2004)Corporate Reputation: The Definitional Landscape (2006)The Gift: The Form and Reason for Exchange in Archaic Societies. (1992)The New Strategic Brand Management (2004)Fashion brands: branding style from Armani to Zara (2013)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)‘Masstige’ marketing: A review, synthesis and research agenda (2019)Examining the impact of luxury brand's social media marketing on customer engagement: Using big data analytics and natural language processing (2019)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Luxury fashion brand consumers in China: Perceived value, fashion lifestyle, and willingness to pay (2011)From experiential psychology to consumer experience (2014)Sustainable Luxury Marketing: A Synthesis and Research Agenda (2019)Welcome to the experience economy (2019)The Market for Luxury Goods: Income versus Culture (1993)Veblen Effects in a Theory of Conspicuous Consumption (1996)Measuring Consumers' Luxury Value Perception: A Cross-Cultural Framework (2007)Possessions and the Extended Self (1988)Scale Development : Theory and Applications (1991)Value‐based segmentation of luxury consumption behavior (2009)A Theory of Social Comparison Processes (1954)What is a luxury brand? A new definition and review of the literature (2017)Diffusion of Innovations 1 (2019)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Communication and Control Processes in the Delivery of Service Quality (1988)Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Understanding Customer Experience Throughout the Customer Journey (2016)
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1999Experiential Marketing2,989 cited
  • 2004Measuring perceptions of brand luxury1,555 cited
  • 1999A Review and a Conceptual Framework of Prestige-Seeking Consumer Behavior1,148 cited
  • 2001Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog1,108 cited
  • 2009Co-creating value for luxury brands964 cited
  • 2009The specificity of luxury management: Turning marketing upside down644 cited
  • 2000Consuming luxury brands: The relevance of the ‘Rarity Principle’583 cited
  • 2009Luxury brand marketing – The experience is everything!568 cited
  • 2009The anatomy of the luxury fashion brand566 cited
  • 2001Are the strategic stars aligned for your corporate brand?538 cited
  • 2009Aesthetics and Ephemerality: Observing and Preserving the Luxury Brand536 cited
  • 2003Core value‐based corporate brand building456 cited
  • 2009New luxury brand positioning and the emergence of Masstige brands361 cited
  • 2005Impact of Personal Orientation on Luxury-Brand Purchase Value: An International Investigation318 cited

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  • 2009Managing the growth tradeoff: Challenges and opportunities in luxury branding305 cited
  • Cited by

    • 2018An exploratory study of Thai consumers’ perceptions of “conspicuousness”: a case of luxury handbags27 cited
    • 2017Louis Vuitton’s Art-Based Strategy to Communicate Exclusivity and Prestige23 cited
    • 2015A luxury brand management framework built from historical review and case study analysis14 cited
    • 2016Corporate Sustainability in Fashion and Luxury Companies11 cited
    • 2022Battling for consumer memory: Assessing brand exclusiveness and brand dominance from citation-list9 cited