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Defining Service and Non-Service Exchanges
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Defining Service and Non-Service Exchanges (2011)Defining Service and Non-Service ExchangesService Management and Marketing (2011)Service Management and Market…Characteristics of services – a new approach uncovers their value (2010)Characteristics of services –…From goods to service(s): Divergences and convergences of logics (2008)From goods to service(s): Div…Foundations and Implications of a Proposed Unified Services Theory (2006)Foundations and Implications …Service portraits in service research: a critical review (2005)Service portraits in service …Whither Services Marketing? (2004)Whither Services Marketing?The Four Service Marketing Myths (2004)The Four Service Marketing My…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…THE CHARACTERIZATION OF GOODS AND SERVICES: AN ALTERNATIVE APPROACH (2000)THE CHARACTERIZATION OF GOODS…From Scientific Management to Service Management (1994)From Scientific Management to…Problems and Strategies in Services Marketing (1985)Problems and Strategies in Se…Classifying Services to Gain Strategic Marketing Insights (1983)Classifying Services to Gain …ON GOODS AND SERVICES (1977)ON GOODS AND SERVICESBreaking Free from Product Marketing (1977)Breaking Free from Product Ma…What Is Meant by Services? (1966)What Is Meant by Services?The Case for Redefining Services (1964)The Case for Redefining Servi…An Inquiry into the Nature and Causes of the Wealth of Nations (1776)Service-dominant logic: continuing the evolution (2007)Coproduction of healthcare service (2015)Progress and prospects for event tourism research (2015)Influencers on Instagram: Antecedents and consequences of opinion leadership (2018)Relation of Consumers' Buying Habits to Marketing Methods (1923)Principles of Marketing (1972)An empirical assessment of the SERVQUAL scale (1992)Relational Benefits in Services Industries: The Customer's Perspective (1998)Designing conceptual articles: four approaches (2020)Atmospherics as a Marketing Tool (1974)A Service‐Orientated Approach to Marketing of Services (1978)The Nature and Determinants of Customer Expectations of Service (1993)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Adopting a service logic for marketing (2006)A customer‐dominant logic of service (2010)Digitalization Capabilities as Enablers of Value Co‐Creation in Servitizing Firms (2016)The Structure of Scientific Revolutions (1963)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Rethinking Customer Solutions: From Product Bundles to Relational Processes (2007)The Discovery of Grounded Theory (2017)An Evolutionary Theory of Economic Change. (1983)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Theory of the Growth of the Firm (1995)Institutions and axioms: an extension and update of service-dominant logic (2015)Understanding Customer Experience Throughout the Customer Journey (2016)Mass customization: The new frontier in business competition (1999)Marketing management: analysis. planning. implementation and control (2000)Contextualization and value-in-context: How context frames exchange (2011)Service-dominant logic 2025 (2016)Interactive innovation in financial and business services: The vanguard of the service revolution (1990)What we should know about knowledge-intensive business services (2008)Services Trade and Policy (2010)The Affective Consequences of Service Work (1993)A New Theory for Public Service Management? Toward a (Public) Service-Dominant Approach (2012)A definition for gamification: anchoring gamification in the service marketing literature (2016)
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References

  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 1985Problems and Strategies in Services Marketing2,819 cited
  • 1977Breaking Free from Product Marketing2,056 cited
  • 1983Classifying Services to Gain Strategic Marketing Insights1,994 cited
  • 2011Service Management and Marketing1,414 cited
  • 2004The Four Service Marketing Myths1,339 cited
  • 2004Whither Services Marketing?1,242 cited
  • 2008From goods to service(s): Divergences and convergences of logics1,025 cited
  • 1977ON GOODS AND SERVICES840 cited
  • 2005Service portraits in service research: a critical review762 cited
  • 2006Foundations and Implications of a Proposed Unified Services Theory731 cited
  • 1966What Is Meant by Services?471 cited
  • 1994From Scientific Management to Service Management321 cited
  • 1964The Case for Redefining Services255 cited
  • 2010Characteristics of services – a new approach uncovers their value253 cited
  • 2000THE CHARACTERIZATION OF GOODS AND SERVICES: AN ALTERNATIVE APPROACH228 cited

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