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Using Metaphor to Create More Effective Sales Messages
6 references·4 citing·44 second hop
Using Metaphor to Create More Effective Sales Messages (1990)Using Metaphor to Create More Effective S…Metaphors We Live By (2003)Metaphors We Live ByMedieval Allegory: Roots of Advertising Strategy for the Mass Market (1988)Medieval Allegory: Roots of A…How Does an Ad Mean? Language in Services Advertising (1988)How Does an Ad Mean? Language…Conflict at Disneyland: A root‐metaphor analysis (1987)Conflict at Disneyland: A roo…On Making Marketing Science More Scientific: Role of Orientations, Paradigms, Metaphors, and Puzzle Solving (1985)On Making Marketing Science M…Marketing Intangible Products and Product Intangibles (1981)Marketing Intangible Products…Üniversite Öğrencilerinin Uzaktan Öğretime İlişkin Metaforik Algıları (2021)Üniversite Öğrencilerinin Uza…The role of construal fit in threat appeal to persuade young drivers not to text while driving (2021)The role of construal fit in …Stories and metaphors in retail selling (2018)Stories and metaphors in reta…Metaphor at Work (1994)Metaphor at WorkThe Structure of Scientific Revolutions (1963)An Evolutionary Theory of Economic Change. (1983)If all you have is a hammer, everything looks like a nail: the risks of casual trope usage in purchasing discourse (2004)Content Analysis in Consumer Research (1977)Self-Concept in Consumer Behavior: A Critical Review (1982)Something Old, Something New: Exploring the Interaction between Ritual and Advertising (1996)Making the Ad Perfectly Queer: Marketing “Normality” to the Gay Men's Community? (1999)“Wii Will Rock You!” The Use and Effect of Figurative Language in Consumer Reviews of Hedonic and Utilitarian Consumption (2013)Advances in Consumer Research (2025)Organizational culture and leadership (1993)The student as consumer: The implications and limitations of a metaphor (1996)“Let Me Tell You About My Job”: Exploring the Terrain of Emotion in the Workplace (2007)Multiple organizational identities and legitimacy: The rhetoric of police websites (2009)The Presentation of Self in Everyday Life. (1956)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Reflexivity in Management Research* (2003)Qualitative marketing research: a cultural approach (2006)Tourism Marketing in an Era of Paradigm Shift (2007)Advances in Consumer Research (1983)THE GLOBALIZATION OF MARKETS (1983)Metaphors and competitive advantage: Evaluating the use of metaphors in theories of competitive strategy (1995)The Message is in the Metaphor: Assessing the Comprehension of Metaphors in Advertisements (1999)Stories visitors tell about Italian cities as destination icons (2006)Actual Minds, Possible Worlds. (1986)The Elaboration Likelihood Model of Persuasion (1986)Being a retailer: narratives not on display (2021)What becomes sacred to the consumer: Implications for marketers (2022)(Re)framing used goods: marketing strategies in second-hand retail (2024)Qualitative Data Analysis: An Expanded Sourcebook (1994)The Theory and Practice of Online Learning (2008)Distance education as a response to pandemics: Coronavirus and Arab culture (2020)Putting Things in Perspective: The COVID-19 Pandemic Period, Distance Education and Beyond (2021)Teachers, Leaders, Cultural Ambassadors and Books Uncovering Undergraduate Students’ Metaphors about Tourist Guide Concept (2025)Social Psychology of Intergroup Relations (1982)Putting the fear back into fear appeals: The extended parallel process model (1992)Construal-level theory of psychological distance. (2010)Examining 50 years of social marketing through a bibliometric and science mapping analysis (2022)Social marketing: what theories and methods have been used to develop empirical research within the field? (2026)Capturing value creation in business relationships: A customer perspective (2003)Value in business markets: What do we know? Where are we going? (2005)Service quality, customer satisfaction, and behavioral intentions in the service factory (2006)Qualitative Analysis for Social Scientists (1987)The contemporary theory of metaphor (1993)A Dynamic Theory of Organizational Knowledge Creation (1994)
this work references cited by second hop

References

  • 2003Metaphors We Live By25,220 cited
  • 1981Marketing Intangible Products and Product Intangibles684 cited
  • 1985On Making Marketing Science More Scientific: Role of Orientations, Paradigms, Metaphors, and Puzzle Solving310 cited
  • 1987Conflict at Disneyland: A root‐metaphor analysis197 cited
  • 1988Medieval Allegory: Roots of Advertising Strategy for the Mass Market124 cited
  • 1988How Does an Ad Mean? Language in Services Advertising124 cited

Cited by

  • 1994Metaphor at Work29 cited
  • 2021Üniversite Öğrencilerinin Uzaktan Öğretime İlişkin Metaforik Algıları27 cited
  • 2018Stories and metaphors in retail selling21 cited
  • 2021The role of construal fit in threat appeal to persuade young drivers not to text while driving7 cited

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